Hispanics and Retail - US - December 2013
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“Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, marketers have an opportunity to replicate the influence of kin through experienced sales staff and engaging social media.”
– Susan Menke, Category Manager, Multicultural
This report looks at the following areas:
Hispanics are a large and fast-growing population who have many retail needs. Because the Hispanic population is a diverse group with a varied set of attitudes about retail shopping, there is a tremendous opportunity for marketers who can meet the specific needs of these consumers.
Readers of this report will learn:
The categories covered in this report include Hispanics’ consumption of groceries, apparel and footwear, electronics, household products, and personal care products, and their attitudes toward what they purchase.
In discussing their attitudes about themselves, we also address their attitudinal differences by language preference. In this report we’ll look at consumption habits by language, income, and gender and provide insights for targeting each segment of the Hispanic population. We will also discuss and provide examples of trends and opportunities.
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