Hispanics and Shopping the Perimeter of the Store - US - November 2019
£ 3,435.47 (Excl.Tax)Excl. Tax Buy Now
The perimeter of the store, as defined for this report, includes food categories typically found along the interior perimeter walls of supermarkets, grocery stores and most supercenters. All retail sales of the specified items are included, even though differences in store layout may mean that not all stores (particularly food retailers that are not traditional grocers) position these items along the store perimeter. The following segments are used in this report:
"Hispanics shop for perimeter-of-the-store foods at a variety of retailers. They don’t mind shopping more often to buy fresh foods. They also don’t mind driving long distances in their search for value and quality. The fact that Hispanics underindex by a large margin for shopping at traditional supermarkets highlights Hispanics’ different approach to perimeter categories compared to the average US consumer. Understanding these differences is vital to connect with the Hispanic market."
Juan Ruiz, Director of Hispanic Insights
This report will look at the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.