Hispanics and Social Media - US - May 2018
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- consumer lifestyles, marketing, promotion
- May 2018
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"Hispanics – due to their youth – are engaged social media users. They find in social media a group of connections/friends who share their personal interests despite having diverse cultural backgrounds, political views, and religious interests. As social media provides Hispanics with a way to find information that is useful and gives them social currency, it also provides brands with a platform to interact with users and learn about them. Since Hispanics use a variety of social media sites and other content sources, the challenge is not only to reach them but also to find ways to stand out in the process."
-Juan Ruiz, Director of Hispanic Insights
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