Hispanics and the Banking Experience - US - March 2019
Covered in this report
The purpose of this report is to analyze Hispanic consumers’ attitudes, behaviors, and perceptions surrounding the restaurant decision-making process.
"As payment cards and banking apps are becoming the main ways in which Hispanics interact with their banks, the nature of customer touchpoints are shifting away from bank branches. For banks to drive longer-term loyalty, it is important they find ways to generate a desire for in-person conversations to gain insights into Hispanics’ needs and provide some guidance to help solidify relationships, as well as cross-sell products."
- Juan Ruiz, Director of Hispanic Insights
This report looks at the following opportunities:
- Engaging the least engaged
- Using payment cards as touch point triggers
- Leveraging mobile apps
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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