Hispanics and the Car Purchasing Process - US - July 2018
"Since the majority of Hispanics plan to purchase a car within the next three years, they are constantly gathering information about the vehicles they would like. Most of this research is conducted online and through the recommendations or influence from friends and family. However, the experience at the dealer is what ultimately can make or break a sale."
- Juan Ruiz, Director of Hispanic Insights
This report looks at the following areas:
- Hispanic men are more likely to distrust car sales people
- Hispanic car buyers are not a homogeneous group
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