Hispanics and the Perimeter of the Grocery Store - US - February 2011
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At 49.7 million as of 2010, the U.S. Hispanic population is the largest minority group in the U.S. and is projected to increase 33% to 66.3 million by 2020. With purchasing power expected to reach $1.4 trillion by 2013, now is a crucial time for grocery retailers and manufacturers to understand the needs and desires of this influential ethnic group.
Although accounting for only 16% of the U.S. population, Hispanics spend more on groceries weekly than any other ethnic group per consumer unit. While the current economy has limited the financial ability of Hispanics to dine out often, it is good news for the grocery sector, as it encourages Hispanics to cook more at home. This is especially true of less acculturated, Spanish-dominant Hispanics, more than 25% of whom have increased their expenditures on produce, dairy, meat and fish in the past year. This change calls for marketing strategies that speak to this group linguistically, culturally and emotionally.
In this report, marketers will gain insights into the Hispanic grocery consumer, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.