Hispanics and Travel - US - August 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
With a skyrocketing purchasing power and a penchant for travel both national and abroad, the Hispanic consumer deserves increased attention from the travel market. Hispanics spend more than any other ethnicity on domestic travel, and travel more internationally per year than the average American. Spanish-language advertising has traditionally targeted the working class, typically unacculturated Hispanic consumer, but times are changing. Spanish-language and bilingual media are in their prime, and the new consumers of these media are educated, professional, middle-income and affluent Hispanic audiences. The possibilities for reaching Hispanics who enjoy and can afford travel have never been better. This report provides marketers with a deeper understanding of the various cultural values and economic factors that influence the Hispanic travel consumer.
Readers of this report will learn:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.