Hispanics and Travel - US - July 2013
“Travel providers are likely to have the most success with Hispanic travelers if promotions focus on their origins. Hispanics tend to travel to and within areas with the largest Hispanic populations, likely a reflection of the fact that they are family-centric and want to be in the places, and with the people, who remind them of home. The industry should look for ways to give travel accommodations more elements of the home, promote more interaction with Spanish-speaking staff, and offer travel activities for families.”
– Gretchen Grabowski, Travel & Leisure Analyst
Some questions answered in this report include:
- What types of trips Hispanics take, how often, and why
- Where Hispanics stay when they travel
- How Hispanics collect travel information, and how they book travel
What you get
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