Hispanics' Attitudes Toward Advertising - US - April 2019
Covered in this report
This report investigates Hispanics’ attitudes toward advertising, including where they recall seeing ads and which channels are most relevant, likes and dislikes, ad claims that would encourage purchase, as well as viewing behaviors, trust in advertising, and cultural nuances.
Findings in this report can be supplemented by analysis presented in other Mintel reports, including: Hispanics and Social Media – US, May 2018; Hispanics’ Content Consumption and Sharing – US, February 2018; and Marketing to Hispanic Millennials – US, June 2018.
"The fast-growing US Hispanic population has reached 59.9 million and counting, or just over 18% of US consumers. With this group expected to increase significantly in both number and buying power in the years to come, it’s a critical audience for marketers to reach. Still, like the average consumer, Hispanics are bombarded with ads on many fronts. Relevance and honest creativity can enable brands to connect with them."
- Juan Ruiz, Director of Hispanic Insights
This report looks at the following areas:
- People are bombarded with ads; Hispanics are no exception
- Digital is eroding patience
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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