Hispanics' Attitudes Toward Advertising - US - April 2019
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This report investigates Hispanics’ attitudes toward advertising, including where they recall seeing ads and which channels are most relevant, likes and dislikes, ad claims that would encourage purchase, as well as viewing behaviors, trust in advertising, and cultural nuances.
Findings in this report can be supplemented by analysis presented in other Mintel reports, including: Hispanics and Social Media – US, May 2018; Hispanics’ Content Consumption and Sharing – US, February 2018; and Marketing to Hispanic Millennials – US, June 2018.
"The fast-growing US Hispanic population has reached 59.9 million and counting, or just over 18% of US consumers. With this group expected to increase significantly in both number and buying power in the years to come, it’s a critical audience for marketers to reach. Still, like the average consumer, Hispanics are bombarded with ads on many fronts. Relevance and honest creativity can enable brands to connect with them."
- Juan Ruiz, Director of Hispanic Insights
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.