Hispanics' Attitudes Toward Buying a Car - US - June 2013
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“Hispanic car buyers are less likely than non-Hispanics to purchase cars through traditional retail channels, and are more inclined to purchase Japanese vehicles over domestic. Automakers and car dealers that want to pick up more sales from this burgeoning car buying class will want to focus on Hispanic youth who are more inclined to purchase new and will likely earn more, over time.”
– Colin Bird, Automotive Analyst
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