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Description

Description

"Having a healthy lifestyle is important for Hispanics. More than half are proactive in terms of diet and exercise; however, since in general Hispanics feel they are healthy, the need for change may not be evident for all."

- Juan Ruiz ,Director of Hispanic Insights

This report covers the following issues:

  • Hispanics are a healthy bunch
  • Hispanics have a variety of reasons to live healthy lifestyles
  • The will has the power

Feeling better, looking better, and living longer are main drivers behind healthy lifestyle goals. However, there are a variety of challenges, such as lack of willpower, lack of time, and financial constraints preventing them from achieving some of their diet and wellness goals.

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • More than half of Hispanics are proactive in regards to diet and wellness
          • Figure 1: Hispanic diet and wellness segments, January 2016
        • The issues
          • Hispanics are a healthy bunch
            • Figure 2: Hispanics’ perception of their own health – Very healthy vs very unhealthy, January 2016
          • Hispanics have a variety of reasons to live healthy lifestyles
            • Figure 3: Motivations for living a healthy lifestyle, Hispanics vs all, January 2016
          • The will has the power
            • Figure 4: Barriers preventing Hispanics from achieving diet and wellness goals, January 2016
          • The opportunities
            • Teaching Hispanics how to fish
              • Figure 5: Hispanics’ attitudes toward healthy lifestyles – proactiveness, by level of education, January 2016
            • Keeping Hispanics engaged
              • Figure 6: Hispanics’ attitudes toward healthy lifestyles – impulse, by gender and age, January 2016
            • Understanding the role of acculturation in diet and wellness
              • Figure 7: Incidence of Hispanics seeing themselves as very healthy, by level of acculturation, January 2016
            • What it means
            • The Market – What You Need to Know

              • Hispanics approach diet and wellness in four ways
                • Diet and wellness trends affecting the Hispanic market
                  • Structural market factors may affect Hispanics’ diet and wellness attitudes
                  • Hispanics’ Diet and Wellness

                    • Hispanics’ diet and wellness segmentation
                      • Figure 8: Hispanic diet and wellness segments, January 2016
                    • Healthy Picky Eaters (26%)
                      • Characteristics
                        • Opportunities
                          • Figure 9: Profile of Hispanic Healthy Picky Eaters, January 2016
                        • Healthy Omnivores (26%)
                          • Characteristics
                            • Opportunities
                              • Figure 10: Profile of Hispanic Healthy Omnivores, January 2016
                            • Unmotivated Victims (21%)
                              • Characteristics
                                • Opportunities
                                  • Figure 11: Profile of Hispanic Unmotivated Victims, January 2016
                                • Apathetic Wellbeings (27%)
                                  • Characteristics
                                    • Opportunities
                                      • Figure 12: Profile of Hispanic Apathetic Wellbeings, January 2016
                                  • Market Perspective

                                    • The value of health
                                      • Figure 13: Attitudes toward the price of health, Hispanics by language spoken at home vs all, July 2014-September 2015
                                    • The need for a diet change
                                      • Figure 14: Attitudes toward healthy diet, Hispanics by language spoken at home vs all, July 2014-September 2015
                                    • The impact of hectic lifestyles
                                      • Figure 15: Hispanics’ attitudes toward busy lifestyles, by gender and age, July 2014-September 2015
                                      • Figure 16: Attitudes toward busy lifestyles, Hispanics by language spoken at home vs all, July 2014-September 2015
                                    • Calorie counting can be a foreign concept
                                      • Figure 17: Attitudes toward calories, Hispanics by language spoken at home vs all, July 2014-September 2015
                                  • Market Factors

                                    • Hispanics, a young population but not immune to aging
                                      • Figure 18: Hispanic share of US population, by generation, 2016
                                    • Improving labor market for Hispanics can allow Hispanics to shift priorities
                                      • Figure 19: Hispanic unemployment, January 2007-December 2015
                                    • Larger household size can encourage or challenge healthy lifestyles
                                      • Figure 20: Average household size and average number of adults and children in households, by race and Hispanic origin, 2014
                                  • Do’s, Don’ts and What’s to Come – What You Need to Know

                                    • Build trust; don’t bluff
                                      • Give Hispanics a break
                                        • Lack of time and willpower are significant challenges
                                          • It has to get interesting…
                                          • What’s Working?

                                            • Hispanics want the real thing
                                              • Helping Hispanics to take it easy
                                              • What’s Challenging?

                                                • Finding the time and willpower
                                                • What’s Next?

                                                  • Experience can make the difference
                                                  • The Consumer – What You Need to Know

                                                    • Hispanics see themselves healthy
                                                      • Eating healthy is an aspiration, but there is some confusion
                                                        • From feeling better to wanting to look better, Hispanics have many reasons to live healthy lifestyles
                                                          • Education increases awareness
                                                            • Sense of achievement important to continue
                                                              • Hispanics can’t do it alone
                                                                • Hispanics and sports
                                                                  • Healthy lifestyle challenges include…
                                                                  • Hispanics’ Perception of Overall Health and Weight

                                                                    • The majority of Hispanics consider themselves healthy
                                                                      • Figure 21: Hispanics’ perception of their own health – Very healthy vs very unhealthy, January 2016
                                                                    • The perception of being very healthy decreases with acculturation
                                                                      • Figure 22: Incidence of Hispanics seeing themselves as very healthy, by level of acculturation, January 2016
                                                                    • Hispanic parents try to set an example
                                                                      • Figure 23: Incidence of Hispanics seeing themselves as very healthy, by presence of children in the household, January 2016
                                                                    • The majority of Hispanics don’t see a problem with their weight
                                                                      • Figure 24: Hispanics’ perception of their own health – Very overweight vs very underweight, January 2016
                                                                      • Figure 25: Incidence of Hispanics seeing themselves as very overweight, by gender and age, January 2016
                                                                  • Hispanics’ Attitudes toward Diet and Eating Healthy

                                                                    • What does eating healthy mean?
                                                                      • Diet products may have a negative connotation
                                                                        • With flavor comes temptation
                                                                          • Dieting efforts limited to weight loss occasions
                                                                            • Eating healthy harder for time-pressed younger Hispanics
                                                                              • Figure 26: Attitudes toward diet and eating healthy, Hispanics vs all, January 2016
                                                                              • Figure 27: Hispanics’ attitudes toward diet and eating healthy, by gender and age, January 2016
                                                                              • Figure 28: Hispanics’ attitudes toward diet and eating healthy, by household income, January 2016
                                                                          • Hispanics’ Motivations for Healthy Lifestyles

                                                                            • Hispanics have a variety of reasons to live a healthy lifestyle
                                                                              • The goal of feeling better
                                                                                • The goal of looking better
                                                                                  • The goal of living longer
                                                                                    • The goal of being confident
                                                                                      • The goal of managing stress
                                                                                        • Being a good example for children
                                                                                          • Figure 29: Motivations for healthy lifestyle, Hispanics vs all, January 2016
                                                                                          • Figure 30: Hispanics’ motivations for healthy lifestyle, by gender and age, January 2016
                                                                                          • Figure 31: Hispanics’ motivations for healthy lifestyle, by level of acculturation, January 2016
                                                                                      • Healthy Lifestyles – Commitment

                                                                                        • Education empowers (and also confuses)
                                                                                          • Figure 32: Hispanics’ attitudes toward healthy lifestyles – proactiveness, by level of education, January 2016
                                                                                        • Healthier Hispanics have more initiative
                                                                                          • Figure 33: Hispanics’ attitudes toward healthy lifestyles - proactiveness, by perception of own health, January 2016
                                                                                        • Younger Hispanic women have a harder time following through
                                                                                          • Figure 34: Hispanics’ attitudes toward healthy lifestyles – Impulse, by gender and age, January 2016
                                                                                        • Boredom can be barrier
                                                                                          • Figure 35: Hispanics’ attitudes toward healthy lifestyles – Impulse, by perception of own health, January 2016
                                                                                      • Healthy Lifestyles – Comparisons

                                                                                        • Younger Hispanics more reliant on technology to evaluate performance
                                                                                          • In person conversations
                                                                                            • Social media conversations
                                                                                              • Use of technology
                                                                                                • Figure 36: Hispanics’ attitudes toward healthy lifestyles – Evaluations, by gender and age, January 2016
                                                                                                • Figure 37: Hispanics’ attitudes toward healthy lifestyles – Evaluations, by level of acculturation, January 2016
                                                                                            • Healthy Lifestyles – Exercising vs Eating

                                                                                              • Younger Hispanic men exercise more
                                                                                                • Figure 38: Hispanics’ attitudes toward healthy lifestyles – Exercising vs eating, by gender and age, January 2016
                                                                                                • Figure 39: Hispanics’ attitudes toward healthy lifestyles – Exercising vs eating, by household income, January 2016
                                                                                              • Hispanics are into (some) sports
                                                                                                • Figure 40: Sports played or participated in the past 12 months, Hispanics vs all, July 2014-September 2015
                                                                                                • Figure 41: Sports Hispanics played or participated in the past 12 months, by gender and age, July 2014-September 2015
                                                                                                • Figure 42: Sports Hispanics played or participated in the past 12 months, by language spoken in home, July 2014-September 2015
                                                                                            • Barriers Preventing Diet and Wellness

                                                                                              • It’s all about willpower
                                                                                                • Figure 43: Barriers preventing Hispanics from achieving diet and wellness goals, January 2016
                                                                                              • Internal barriers
                                                                                                • The “power” of willpower
                                                                                                  • Lack of time
                                                                                                    • Not knowing where to begin
                                                                                                      • Feeling overwhelmed by the end goal
                                                                                                        • Figure 44: Internal barriers preventing Hispanics from achieving diet and wellness goals, by gender and age, January 2016
                                                                                                        • Figure 45: Internal barriers preventing Hispanics from achieving diet and wellness goals, by level of acculturation, January 2016
                                                                                                      • External barriers
                                                                                                        • Finances
                                                                                                          • The difficulty of changing what families like
                                                                                                            • Figure 46: External barriers preventing Hispanics from achieving diet and wellness goals, by household income, January 2016
                                                                                                            • Figure 47: External barriers preventing Hispanics from achieving diet and wellness goals, by perception of own health, January 2016
                                                                                                        • Appendix – Data Sources and Abbreviations

                                                                                                          • Data sources
                                                                                                            • Consumer survey data
                                                                                                              • Terms
                                                                                                                • A note on acculturation
                                                                                                                • Appendix – The Consumer

                                                                                                                  • Market perspective
                                                                                                                    • Figure 48: Hispanics’ attitudes toward diet and health, by gender, July 2014-September 2015
                                                                                                                    • Figure 49: Hispanics’ attitudes toward diet and health, by age, July 2014-September 2015
                                                                                                                    • Figure 50: Hispanics’ attitudes toward diet and health, by age and gender, July 2014-September 2015
                                                                                                                    • Figure 51: Hispanics’ attitudes toward diet and health, by household income, July 2014-September 2015
                                                                                                                  • Sports
                                                                                                                    • Figure 52: Sports Hispanics played or participated in the past 12 months, by gender, July 2014-September 2015
                                                                                                                    • Figure 53: Sports Hispanics played or participated in the past 12 months, by age, July 2014-September 2015
                                                                                                                    • Figure 54: Sports Hispanics played or participated in the past 12 months, by household income, July 2014-September 2015

                                                                                                                About the report

                                                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                • The Consumer

                                                                                                                  What They Want. Why They Want It.

                                                                                                                • The Competitors

                                                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                                                • The Market

                                                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                • The Innovations

                                                                                                                  New Ideas. New Products. New Potential.

                                                                                                                • The Opportunities

                                                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                                                • The Trends

                                                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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