Hispanics Online - US - April 2011
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Hispanics, with total buying power projected to surpass $1.4 trillion in 2013, represent an important consumer segment that sees no sign of shrinking. As of 2010, there are 49.1 million Hispanics, or 16% of the U.S. population. The internet is rapidly becoming an integral part of daily life, and marketers that wish to connect with this consumer group need to understand their online habits and needs.
Hispanics represent a significant portion of the U.S. mainstream and should no longer be considered a “minority” group. They are diverse in nature, with socioeconomic differences and language preference playing key roles in how the internet is used among all Hispanics. While internet use lags behind other ethnic groups, Hispanics represent the biggest growth market. They are also trend-setters, exemplified by the cell phone which is now the primary online connectivity device for Hispanic adults.
This report gives marketers key insights and observations of Hispanic internet users, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.