Hispanics and the Restaurant Decision Making Process Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Hispanics and the Restaurant Decision Making Process market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The purpose of this report is to analyze Hispanic consumers’ attitudes, behaviors, and perceptions surrounding the restaurant decision-making process.
Key points covered
- Less-affluent Hispanics gravitate toward value
- Lines between categories are becoming blurred
- Half of Hispanics go to the same restaurants over and over again
- Balancing previous experiences with family preferences
What you need to know
Hispanic expenditures on dining out reached $75.4 billion in 2018, a 23% increase since 2013. Restaurants need to address the factors figure strongly in Hispanics’ decision process; recommendations and online reviews are most impactful and help Hispanics move from awareness to trial. However, after an initial visit, the overall experience and family preferences are key to drive repeat visits.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics’ dining out expenditures grew 23% from 2013-18 to reach an estimated $75.4 billion. Still, their current share of total expenditures is a fraction of their population share relative to the total US. Several factors such as youth, disposable income, and lifestage explain why Hispanics fall short. However, Hispanics can make a significant difference in individual restaurants’ bottom line if they are part of their core target market and their expectations are met.
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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