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Hobbies and Interests - UK - February 2019

“Increasing awareness of the health and wellbeing benefits of taking part in hobbies and interests is set to be the next big driver of market growth.”
– David Walmsley, Senior Leisure Analyst

This Report looks at the following areas:

  • Hobbies to go pro on social media
  • Healthy hobbies on wellbeing agenda

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Spare time squeeze puts pressure on participation
              • Figure 1: Mean total daily leisure time, by age and gender, 2015
            • Careful consumers keep value to the fore
              • Figure 2: Spending priorities for spare cash, October 2018
            • Wellbeing initiatives promote hobbies for health
              • Figure 3: Attitudes towards managing stress and wellbeing, February 2018
            • The consumer
              • A nation of hobbyists
                • Figure 4: Participation in hobbies and interests, November 2018
              • Hobbyists turn to each other’s expertise
                • Figure 5: Sources of information about hobbies and interests, November 2018
              • Specialist stores hold on to high-value niche
                • Figure 6: Hobby and interest shopping habits, November 2018
              • Catch them while they’re young
                • Figure 7: Experience of taking up a new hobby or interest, November 2018
              • Low interest rates beyond groups hobbies already bank on
                • Figure 8: Incentives to trying a new hobby, November 2018
              • What we think
              • Issues and Insights

                • Hobbies to go pro on social media
                  • The facts
                    • The implications
                      • Healthy hobbies on wellbeing agenda
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • Spare time squeeze puts pressure on participation
                              • Careful consumers keep value to the fore
                                • Hobbies present the right image for social media
                                  • Wellbeing initiatives promote hobbies for health
                                  • Market Drivers

                                    • Keeping the time-poor hobby-rich
                                        • Figure 9: Mean total daily leisure time, by age and gender, 2015
                                      • Saving over spending brings value to the fore
                                          • Figure 10: Spending priorities for spare cash, October 2018
                                        • Hobbies pin their hopes on social
                                          • Figure 11: Tendency to share or view social media content, by age, April 2018
                                        • Wellbeing focus widens to take in mental health
                                            • Figure 12: Attitudes towards managing stress and wellbeing, February 2018
                                        • The Consumer – What You Need to Know

                                          • A nation of hobbyists
                                            • Hobbyists turn to each other’s expertise
                                              • Specialist stores hold on to high-value niche
                                                • Catch them while they’re young
                                                  • Low interest rates beyond groups hobbies already bank on
                                                  • Most Popular Hobbies and Interests

                                                    • No shortage of hobby interest
                                                      • Figure 13: Participation in hobbies and interests, November 2018
                                                    • Women have wider interests
                                                      • Figure 14: Repertoires of hobbies and interests, November 2018
                                                    • Little and often adds up for books
                                                        • Figure 15: Hobbies and interests most time spent on, November 2018
                                                    • Information Sources

                                                      • Brands in the background as independence has its day
                                                        • Figure 16: Sources of information about hobbies and interests, November 2018
                                                      • A single source of truth for most
                                                        • Figure 17: Repertoires of hobby and interest information sources, November 2018
                                                      • Social media’s obsession with image crowds out the written word
                                                          • Figure 18: Use of social media as a source of information about hobbies and interests, November 2018
                                                      • Hobby Shopping

                                                        • Specialists better off with the better off
                                                            • Figure 19: Hobby and interest shopping habits, November 2018
                                                          • Narrow preferences a key target for expansion
                                                              • Figure 20: Single-channel hobby and interest shopping preferences, November 2018
                                                            • Expert advice recommends an upgrade
                                                                • Figure 21: Shopping with specialist hobby and interest retailers, by hobby or interest, November 2018
                                                            • Trying New Hobbies

                                                              • Experiments of youth
                                                                  • Figure 22: Experience of taking up a new hobby or interest, November 2018
                                                                • Taking up new hobbies is a majority interest
                                                                    • Figure 23: Interest in taking up a new hobby, November 2018
                                                                • New Hobby Incentives

                                                                  • The hobby-rich are time- and money-poor
                                                                      • Figure 24: Incentives to trying a new hobby, November 2018
                                                                    • A helping hand for newcomers
                                                                        • Figure 25: Incentives to trying a new hobby or interest, by interest in trying a new hobby or interest, November 2018
                                                                    • Appendix – Data Sources, Abbreviation and Supporting Information

                                                                      • Data sources
                                                                        • Abbreviations
                                                                          • Consumer research methodology

                                                                          Hobbies and Interests - UK - February 2019

                                                                          US $2,552.20 (Excl.Tax)