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Description

Description

“NPD in the holiday beauty sector largely focuses on convenience, with travel-sized products and on-the-go claims. However, with the majority of people choosing not to buy beauty products specifically for use on holidays there is a perceived lack of need in the sector. NPD in products by holiday type as well as widening the claims landscape to include claims such as anti-pollution could encourage people to buy beauty products specifically for their holidays.”
– Roshida Khanom, Associate Director BPC

This Report looks at the following areas:

  • Holiday beauty; what’s the point?
  • Beauty routines are considered time-consuming

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • The holiday market could be impacted by uncertainty
              • Companies and brands
                • On-the-go claims focus on colour cosmetics
                  • Figure 1: New product development in on-the-go beauty products, by category, January 2014-September 2017
                • The consumer
                  • The UK is a popular holiday destination
                    • Figure 2: Holiday locations in the last 12 months, August 2017
                  • Beach holidays are most popular
                    • Figure 3: Holiday types taken in the last 12 months, August 2017
                  • Women have more holiday beauty priorities
                    • Figure 4: Holiday beauty and personal care essentials, by gender, August 2017
                  • Majority of vacationers do not buy holiday beauty products
                    • Figure 5: Purchase of holiday beauty and personal care products, August 2017
                  • Those who do buy are prepared ahead of their holiday
                    • Figure 6: Purchase occasions for holiday beauty and personal care products, August 2017
                  • Supermarkets are the most popular destination
                    • Figure 7: Places of purchase of holiday beauty and personal care products, by gender, August 2017
                  • Moisturising is important, even on holidays
                    • Figure 8: Beauty routines before, during and after holidays, August 2017
                  • Travel-sized products are overpriced
                    • Figure 9: Attitudes towards holiday beauty products, August 2017
                  • What we think
                  • Issues and Insights

                    • Holiday beauty; what’s the point?
                      • The facts
                        • The implications
                          • Beauty routines are considered time-consuming
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Decline in the population of 20-34s
                                  • Brexit could impact the holiday sector
                                    • 2017 sees airline uncertainty
                                      • Gender fluidity could encourage the market
                                      • Market Drivers

                                        • Fewer young people
                                          • Figure 10: Trends in the age structure of the UK population, 2012-22
                                        • Brexit could encourage savvy behaviours
                                          • Figure 11: Changes in household finances, January 2015-May 2017
                                        • Airline uncertainty could impact the market
                                          • Figure 12: Future holiday plans, November 2016
                                        • Appearance is important
                                          • Figure 13: Attitudes towards appearance, December 2016
                                        • Gender fluidity continues to be important
                                        • Companies and Brands – What You Need to Know

                                          • On-the-go claims focus on colour cosmetics
                                            • Skincare declines in focus
                                              • Opportunities for travel-friendly hair colour
                                                • NPD in long-lasting and sweat-proof make-up
                                                • Launch Activity and Innovation

                                                  • Colour cosmetics sees the most NPD
                                                    • Figure 14: New product development in on-the-go beauty products, by category, January 2014-September 2017
                                                  • Skincare declines in focus
                                                    • Rise of multi-use products
                                                      • Travel-friendly hair colour
                                                        • Figure 15: Travel-friendly hair colour launches, January-September 2017
                                                      • Refillable products
                                                        • Long-lasting and sweat-proof make-up
                                                          • Targeting products by destination
                                                            • Promoting sleep
                                                            • The Consumer – What You Need to Know

                                                              • The UK is a popular holiday destination
                                                                • Beach and city breaks are the most popular holiday types
                                                                  • Basic hygiene products are essential when away
                                                                    • Most people do not buy holiday beauty products
                                                                      • Haircuts and hair colouring are priorities before going away
                                                                        • Beauty is not a priority on holiday
                                                                        • Holiday Types

                                                                          • UK is a popular destination
                                                                            • Figure 16: Holiday locations in the last 12 months, August 2017
                                                                          • Beach holidays are most popular
                                                                            • Figure 17: Holiday types taken in the last 12 months, August 2017
                                                                        • Holiday Essentials

                                                                          • Bath/shower products are must-haves
                                                                            • Figure 18: Holiday beauty and personal care essentials, by gender, August 2017
                                                                          • Women have more beauty priorities
                                                                          • Purchase of Holiday Beauty Products

                                                                            • Most people do not buy products for holidays
                                                                                • Figure 19: Purchase of holiday beauty and personal care products, August 2017
                                                                              • Dads are more prepared than Mums
                                                                                • Figure 20: Purchase of holiday beauty and personal care products, by parents of under-16s, August 2017
                                                                              • Those who prepare buy ahead
                                                                                • Figure 21: Purchase occasions for holiday beauty and personal care products, August 2017
                                                                              • Convenience drives supermarkets
                                                                                  • Figure 22: Places of purchase of holiday beauty and personal care products, by gender, August 2017
                                                                              • Holiday Beauty Routines

                                                                                • Time-consuming activities are conducted before holidays
                                                                                  • Figure 23: Beauty routines before, during and after holidays, August 2017
                                                                                • Moisturising is important
                                                                                  • Tanning is important to young people
                                                                                    • Figure 24: Tanning routines before and during holidays, by age, August 2017
                                                                                  • Teeth whitening is popular
                                                                                  • Attitudes towards Holiday Beauty Products

                                                                                    • Travel-sized products are overpriced
                                                                                        • Figure 25: Attitudes towards holiday beauty products, August 2017
                                                                                      • The environmental angle
                                                                                        • Holiday photos are important to young people
                                                                                          • Figure 26: Attitudes towards holiday appearance and beauty routines, by age, August 2017
                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                          • Abbreviations
                                                                                            • Consumer research methodology

                                                                                            About the report

                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                            • The Consumer

                                                                                              What They Want. Why They Want It.

                                                                                            • The Competitors

                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                            • The Market

                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                            • The Innovations

                                                                                              New Ideas. New Products. New Potential.

                                                                                            • The Opportunities

                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                            • The Trends

                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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