Holiday Booking Process - China - June 2016
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“Companies can gain more market share through providing comprehensive holiday products. To compete with online booking channels, traditional travel agencies need to aim at outbound travellers and premium tourists and focus on improving their consumer experience. Moreover, it is also possible to boost sales revenue through encouraging tourists to take more impulsive holidays and attend more local entertainment activities.”
– Yujing Li, Senior Research Analyst
This report discusses the following key topics:
The volume of Chinese tourists has increased during the last five years and is expected to keep growing for the next five years. In order to gain profit from the travel market, it is important for companies to understand the holiday booking process among current tourists.
This Report provides analysis on the behaviour of domestic travellers and outbound travellers. It goes into detail to understand which types of holiday products are booked by tourists and when tourists book those holiday products. In the meantime, booking channels as well as outbound holiday destination are also investigated in this Report.
The Report discusses the holiday booking process among Chinese consumers. For the purposes of this Report, Mintel has used the following definitions: Tourism is any travel, which involves an overnight stay away from home.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.