Holiday Car Hire - UK - June 2017
“Consumers still want to go on holiday abroad, evident from reports of strong bookings in the first half of 2017. However, many will be cutting back on expenses because of the weak Pound. This will likely mean that people will cut back on car hires. However, rental brands can encourage bookings by investing in mobile technology to encourage spontaneous bookings, and by focusing on the varied range of holiday experiences that a car rental can provide.”
– Fergal McGivney, Travel Analyst
This Report discusses the following key topics:
- Market size and forecast for holiday car hires
- Market share - the most used car hire bands
- Holiday car hire usage
- Holiday car booking channels
- Attitudes and behaviours towards holiday car hires
- Launch activity and innovation in the car hire market
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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