Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more transparent, customer-friendly way of operating.”
– Fergal McGivney, Senior Travel Analyst

This report looks at the following areas:

  • Electric cars appeal to younger generations
  • How much of a threat is Uber to rental firms?

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Scope of this Report
      • Executive Summary

          • The market
            • Sluggish growth in the holiday car rental market
              • Figure 1: Forecast volume of holiday car hires abroad by UK residents, 2013-23
            • British consumers are more positive about their finances
              • Companies and brands
                • Europcar most popular amongst UK consumers
                    • Figure 2: Usage of car hire companies, December 2014 and March 2018
                  • The consumer
                    • The proportion of Brits hiring cars is in decline
                      • Figure 3: Holiday car hire usage, May 2017-March 2018
                    • USA, France and Spain are key holiday car rental markets
                      • Figure 4: Countries visited while hiring a car, March 2018
                    • Families are key targets but are price sensitive
                      • Figure 5: Types of holidays taken when hiring a car, March 2018
                    • Opportunities in the peer-to-peer sharing market
                      • Is the rise of short breaks making it more difficult to rent cars?
                        • Figure 6: Length of time last holiday car was rented for, March 2018
                      • The scope for peer-to-to peer rentals
                        • Figure 7: Attitudes towards holiday car hire, March 2018
                      • What we think
                      • Issues and Insights

                        • Electric cars appeal to younger generations
                          • The facts
                            • The implications
                              • How much of a threat is Uber to rental firms?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Sluggish growth in the holiday car rental market
                                      • Overseas holiday volume remains resilient
                                        • Consumers more positive about their current finances…
                                          • …and their future finances…
                                            • …as wages increase and unemployment falls
                                            • Market Size and Forecast

                                              • Sluggish growth in the holiday car rental market
                                                • Figure 8: Total overseas car rental volume, 2013-23
                                                • Figure 9: Forecast volume of holiday car hires abroad by UK residents, 2013-23
                                              • Overseas volume figures have remained resilient but growth is slowing
                                                • Figure 10: Future plans for holidays, December 2017
                                                • Figure 11: Domestic holiday market volume versus overseas market volume (trips), 2012-22
                                              • Forecast methodology
                                              • Market Drivers

                                                • British consumers are more positive about their current finances
                                                  • Figure 12: Trends in how respondents would describe their financial situation, March 2014-April 2018
                                                • …and are optimistic about their future finances
                                                  • Figure 13: Trends in consumer sentiment for the coming year, March 2013-April 2018
                                                • A brighter outlook for the UK economy
                                                  • More consumers plan to book holidays in the next three months
                                                    • Figure 14: Plans to book holidays in the next three months, March 2014-April 2018
                                                  • Rising oil price could boost electric/hybrid car rentals
                                                    • Figure 15: Price of Europe Brent Spot Price FOB (Dollars per Barrel), May 2014-April 2018
                                                  • The Pound recovers against the Dollar
                                                    • Figure 16: Pound Sterling versus US Dollar and the Euro, May 2015-May 2018
                                                  • Uber and Lyft offer cheaper hassle-free alternatives
                                                    • The move towards greater transparency will benefit the car rental market
                                                    • Companies and Brands – What You Need to Know

                                                      • Avis moves into second place in terms of usage by UK consumers
                                                        • Europcar acquires Goldcar to focus on the low-cost market
                                                          • Hertz looks towards 2019 for growth
                                                            • Hyrecar offers peer-to-peer sharing
                                                            • Market Share

                                                              • Europcar, Avis and Hertz top the list
                                                                  • Figure 17: Usage of car hire companies, December 2014 and March 2018
                                                              • Competitive Strategies

                                                                • Europcar
                                                                  • Avis
                                                                    • Hertz
                                                                      • Enterprise
                                                                      • Launch Activity and Innovation

                                                                        • Silvercar eases costs for families renting its high-end Audies
                                                                          • Blacklane shows that car rentals are not all about driving yourself
                                                                            • Fair acquires Skurt to leverage its technology
                                                                              • Hyrecar offers peer-to-peer sharing
                                                                              • The Consumer – What You Need to Know

                                                                                • The proportion of UK consumers hiring cars is in decline
                                                                                  • USA, France and Spain are the key holiday car rental markets
                                                                                    • Families are key targets but are price sensitive
                                                                                      • 4-7 days is the most common rental period
                                                                                        • Consumers want well-known trustworthy car rental brands
                                                                                          • Cheaper electric cars have strong appeal
                                                                                            • How much of a threat is Uber to rental firms?
                                                                                            • Holiday Car Hire

                                                                                              • The proportion of UK consumers hiring cars is in decline
                                                                                                • Figure 18: Holiday car hire, May 2017-March 18
                                                                                              • Car hire as a gateway to new experiences and the CaaS model
                                                                                                • Figure 19: Holiday car hire, by age, March 2016-March 2018
                                                                                              • USA, France and Spain are the key holiday car rental markets
                                                                                                • Authentic experiences appeal
                                                                                                    • Figure 20: Countries visited while hiring a car, March 2018
                                                                                                • Types of Holiday Taken

                                                                                                  • Families are key targets but are price sensitive
                                                                                                    • Figure 21: Types of holidays taken when hiring a car, March 2018
                                                                                                  • Opportunities in the peer-to-peer sharing market
                                                                                                    • Combining holiday types can be key for rental companies
                                                                                                      • Beach holidaymakers looking for more than a ‘fly and flop’ break
                                                                                                        • Special interest-based partnerships
                                                                                                        • Length of Time and Spend

                                                                                                          • Is the rise of short breaks making it more difficult to rent cars?
                                                                                                            • Figure 22: Length of time last holiday car was rented for, March 2018
                                                                                                            • Figure 23: Statistics on length of time holiday car was hired for, March 2018
                                                                                                          • Spending on holiday car hire
                                                                                                            • Policy changes could boost credit card purchases
                                                                                                              • Figure 24: Spending per day on holiday car rental, March 2018
                                                                                                              • Figure 25: Spending per holiday on car rental, March 2018
                                                                                                          • Attitudes towards Holiday Rental Cars

                                                                                                            • Consumers want well-known trustworthy car rental brands
                                                                                                              • Cost is the number one consideration for the majority…
                                                                                                                • …meaning cheaper electric cars have strong appeal
                                                                                                                  • How much of a threat is Uber to rental firms?
                                                                                                                    • The Uber revolution
                                                                                                                      • Responding to Uber’s transparency and convenience
                                                                                                                        • The scope for peer-to-to peer rentals
                                                                                                                          • Figure 26: Attitudes towards holiday car hire, March 2018
                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                          • Abbreviations
                                                                                                                            • Consumer research methodology
                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                              • Forecast methodology
                                                                                                                                  • Figure 27: Best- and worst-case forecast for total UK passenger uplift, 2017-22

                                                                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                              • Market

                                                                                                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                              • Consumer

                                                                                                                                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                              • Brand/Company

                                                                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                              • Data

                                                                                                                                Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                              Trusted by companies. Big and small.

                                                                                                                              • bell
                                                                                                                              • boots
                                                                                                                              • google
                                                                                                                              • samsung
                                                                                                                              • allianz
                                                                                                                              • kelloggs
                                                                                                                              • walgreens
                                                                                                                              • redbull
                                                                                                                              • unilever
                                                                                                                              • Harvard
                                                                                                                              • pinterest
                                                                                                                              • new-york-time