Holiday Car Hire - UK - May 2015
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The holiday hire car market is forecast to grow steadily, supported by a strong holiday market, a resilient Pound against the euro and low petrol prices. There are a number of opportunities for car hire companies to engage with younger consumers particularly for shorter hire terms and alternative fuel cars. However, prices and fees remain a key factor for the vast majority of consumers.
This report looks at the following areas:
For the purposes of this report, holiday car hire is restricted to overseas use only. It excludes any business use, any non-holiday leisure use and any use in the domestic market. Bookings may be made in the UK, but the primary use for a vehicle must be for a holiday abroad. An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.