Holiday Planning and Booking Process - UK - November 2013
“Booking times have been getting increasingly shorter in recent years. This process has been accelerated by the economic downturn, subdued household income and the rising cost of living, as financial uncertainties have forced more consumers to adopt a wait and see approach. However, there is also a deeper trend at work, as savvy consumers have grown adept at shopping around online, comparing prices and hunting for last minute discounts and deals. Mobile Millennials – the next generation of travellers - tend to leave it particularly late.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
- How significant is the rise of mobile internet use for the holiday planning and booking process?
- Does the growth of fully protected dynamically packaged holidays sold by OTAs spell the end of the traditional package tour operator?
- What is the future for online customer review?
- Could the era of big data improve the holiday planning and booking process?
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