Holiday Planning and Booking Process - UK - November 2014
“The high level of price sensitivity exhibited by mobile bookers, coupled with an unwillingness to invest time in finding the best deals, suggests the growing popularity of mobile will be matched by an increased use of comparison sites such as Skyscanner and Trivago as well as accommodation booking sites such as hotels.com. This shift towards intermediaries would see consumer decisions increasingly driven by metrics such as price and ratings rather than brand preference, and brands may struggle to maintain engagement or loyalty.”
– Harry Segal, Technology & Travel Analyst
This report looks at the following issues:
- How will growth in the mobile channel shape consumer behaviour?
- Personalisation offers opportunities
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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