Holiday Property - UK - May 2013
US $2,490.56 (Excl.Tax)Excl. Tax Buy Now
“One of the most common deterrents to buying a holiday home is the concern over lack of holiday variety - having to visit the same place all the time. The key is to persuade potential buyers of the virtues of trading variety for depth: the benefits of developing roots in a place they love and of finding the authentic experience of another landscape and culture that many of today’s holidaymakers crave.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
The number of second homes overseas owned by households in England is estimated to have trebled from 129,000 to 389,000 through the course of the last decade, the most conspicuously affluent manifestation of Briton’s love affair with Spain, France and other overseas holiday destinations. However, in recent years, overseas holidays have been eclipsed by staycations, and the property market has been impacted heavily by the harsh economic climate. Second home transaction volumes remain low but consumer search activity is high and gathering pace – although prices are still falling in many locations and buyers are wary of getting their fingers burned.
This report analyses market trends, consumer preferences and attitudes towards buying holiday homes, investigating the core market factors and dynamics. The report also analyses data drawn from a survey of second home buyers carried out by Rightmove Overseas.
Holiday properties abroad are properties owned by UK citizens that are used for personal or commercial purposes, or a mix of both. Resort properties are included. Although people seeking to move abroad are considered, the focus is on those seeking a second property for holiday purposes.
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.