Holiday Rental Property - UK - February 2014
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“Further growth of specialist online intermediary rental companies and the increasing presence in the market of the established OTAs (Online Travel Agents) should help to feed growing demand. There is also a huge untapped supply of unused rental accommodation in the second homes market, because owners are unwilling or unable to let, even though many properties are left vacant for much of the year.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
There were an estimated 9.9 million holidays taken in rental property during 2013, either in the UK or overseas. Privately owned accommodation has entered the tourism mainstream competing alongside hotels, holiday resorts and cruises.
Facilitated by online intermediaries, a growing number of second home owners are seeking to rent out their properties as an extra income stream, and, more recently, city residents have begun offering space in their primary residences for short-term let. However, the sector is often less clearly regulated than other forms of commercial accommodation and, in this most independent of travel sectors, companies often bear little responsibility for the quality of the holiday experience other than providing a channel between owner and renter.
This report analyses market trends and influential factors, looks at some of the leading companies involved and includes consumer analysis examining how many and what kind of people choose this type of holiday in the UK and abroad, where people go and how long they stay, how they book, what sort of facilities and services people look for when renting a holiday property and consumer perceptions, positive and negative. This is the first time Mintel has reported on this market.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.