Holiday Review - UK - January 2014
“Demand for financial protection against unforeseen circumstances has been a key driver behind in-store sales, so reforms that grant similar protection to dynamic online bundles will likely accelerate the shift to online. PTD (Package Travel Directive) reform should also see the long-term shift towards independent bookings resume, a trend that has been reversed slightly during the recession as cash-strapped holidaymakers turned to packaged all-inclusive products to control their spending.”
– Harry Segal, Research Analyst
Some questions answered in this report include:
- How can brands leverage consumer aversion to debt?
- How will PTD reform impact the outbound holiday market?
- How will economic recovery affect the all-inclusive market?
- What can brands to do encourage early bookings?
As the UK enters a period of sustained economic recovery, the overseas holiday market is set to return to stable year-on-year growth and growth in the domestic market is set to slow significantly. The industry is entering largely uncharted waters, as the airline industry has seen the launch of aggressively priced transatlantic hand luggage-only fares, and a convergence between low-cost and full-service carriers in Europe. Reforms to the Package Travel Directive are also set to shake things up as financial protection is extended to dynamic bundles and click-through products purchased through airlines.
This report examines the holidays of UK residents, both domestic and overseas, and forecasts what the market will look like over the next five years. It explores the challenges and opportunities that operators will face in 2014 and investigates the core drivers behind changes in the market. The report also looks at booking lead times, expenditure on holidays and consumer attitudes towards paying for a holiday. This subject was last explored in Mintel’s Holiday Review – UK, January 2013.
This report examines the holiday habits and attitudes of British adults. ‘Holidays’ can take place in the UK or abroad, but must constitute at least one overnight stay.
The business travel market is not reviewed in this report. An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.