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Holiday Review - UK - January 2019

“Holidaying remains a clear priority for Brits. However, Mintel expects growth in 2019 to be slow due to economic uncertainties. Domestic holidays, all-inclusive holidays, lower-cost destinations and budget accommodation options are more likely to be considered in 2019. There is huge potential though to tempt travellers to take a cruise or a multigenerational holiday.”
– Marloes de Vries, Travel Analyst

This report looks at the following areas:

  • More effort required to trigger consumers to travel overseas in 2019
  • Huge potential for multigenerational holidays

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Domestic holidays forecast to grow moderately in 2018
              • Domestic holidays forecast to outperform overseas travelling
                • Figure 1: Forecast volume of domestic holidays taken by British residents (number of trips), 2013-23
              • Growth of overseas holidays forecast to slow down in 2018 and 2019
                • Spending on overseas holidays under pressure
                  • Figure 2: Forecast volume of overseas holidays taken by UK residents (number of trips), 2013-23
                • Significant increase in demand for holidays to Turkey at the expense of Spain
                  • Value of the Pound impacts holiday behaviour
                    • Holidaying intentions remain strong
                      • Companies and brands
                        • Hurtigruten plans to use dead fish as fuel for its cruise ships
                          • Air France-KLM looks to blockchain technology
                            • Virgin Holidays’ new travel shop in Milton Keynes is all about the experience
                              • The consumer
                                • Holidaying participation returned to usual level in 2018
                                  • Figure 3: Destinations visited on holiday in the past 12 months, 2014-18
                                • Activity holidays in the UK popular among young travellers
                                  • Overseas cruise holidays predominantly undertaken by older consumers but big potential among Millennials
                                    • Online customer reviews impact destination choice of many travellers
                                      • Figure 4: Holiday destination influencers, November 2018
                                    • The market for lodging services has not yet reached its point of saturation
                                      • Figure 5: Plans for holidays in the next 12 months, 2015-18
                                    • Younger generation most open to shopping experiences
                                      • Figure 6: Attitudes towards booking holidays, by age, November 2018
                                    • Multigenerational holidays appeal to almost half of holidaymakers
                                      • Interest in three-generation holidays highest among parents with young children
                                        • The willingness to travel overseas for a multigenerational holiday is high
                                          • Figure 7: Considered destinations for multigenerational holidays, November 2018
                                        • Hotels are perceived as relatively convenient and luxurious but less affordable and unique
                                          • Figure 8: Perceptions of accommodation types, November 2018
                                        • Cruise sector challenged to show non-cruisers it offers good value for money
                                          • What we think
                                          • Issues and Insights

                                            • More effort required to trigger consumers to travel overseas in 2019
                                              • The facts
                                                • The implications
                                                  • Huge potential for multigenerational holidays
                                                    • The facts
                                                      • The implications
                                                      • The Market – What You Need to Know

                                                        • Growth of holidays slows down due to economic uncertainties
                                                          • Domestic holidays forecast to outperform overseas travelling in the short term
                                                            • Growth of overseas holidays forecast to slow down in 2018 and 2019
                                                              • Package bookings grew faster than independent bookings for the first time since 2015
                                                                • Value of the Pound impacts holiday behaviour
                                                                  • Holidaying intentions remain strong
                                                                  • Market Size and Forecast – Total

                                                                    • Growth of holidays slows down due to economic uncertainties
                                                                      • Figure 9: Forecast volume and value* of domestic** and overseas holidays taken by UK residents, 2013-23
                                                                    • Economic uncertainties will put expenditure on holidays under pressure
                                                                      • Figure 10: Forecast volume of domestic* and overseas holidays taken by UK residents (number of trips), 2013-23
                                                                      • Figure 11: Forecast value* of domestic** and overseas holidays taken by UK residents, 2013-23
                                                                    • Forecast methodology
                                                                    • Market Size and Forecast – Domestic

                                                                      • Domestic holidays forecast to grow moderately in 2018
                                                                        • Figure 12: Forecast volume and value of domestic holidays taken by British residents, 2013-23
                                                                      • Domestic holidays forecast to outperform overseas travelling for the third year in a row
                                                                        • Figure 13: Forecast volume of domestic holidays taken by British residents (number of trips), 2013-23
                                                                        • Figure 14: Forecast value* of domestic holidays taken by British residents, 2013-23
                                                                      • Forecast methodology
                                                                      • Market Size and Forecast – Overseas

                                                                        • Growth of overseas holidays forecast to slow down in 2018 and 2019
                                                                          • Figure 15: Forecast volume and value* of overseas holidays taken by UK residents, 2013-23
                                                                        • Spending on overseas holidays under pressure
                                                                          • Figure 16: Forecast volume of overseas holidays taken by UK residents (number of trips), 2013-23
                                                                          • Figure 17: Forecast value of overseas holidays taken by UK residents, 2013-23
                                                                        • Forecast methodology
                                                                        • Market Segmentation

                                                                          • Significant increase in demand for holidays to Turkey at the expense of Spain
                                                                            • Figure 18: Top 15 overseas holiday destinations for UK holidaymakers, H1 2017 versus H1 2018
                                                                          • Package bookings grew faster than independent bookings for the first time since 2015
                                                                            • Figure 19: UK overseas holiday volume, by independent and package holidays, 2014-18
                                                                          • Holidaymakers choose little and often
                                                                            • Figure 20: Volume for overseas holidays and domestic holidays, by length of stay, 2014-17
                                                                          • Younger generation keen on taking shorter breaks
                                                                            • Figure 21: Volume, nights and spend for overseas holidays and domestic holidays, by age, 2017
                                                                          • Healthy lifestyle could appeal to older consumers
                                                                          • Market Drivers

                                                                            • Value of the Pound impacts holiday behaviour
                                                                              • Figure 22: Pound versus euro and US Dollar, 1 April 2016-11 December 2018
                                                                            • Holidaying intentions remain strong
                                                                              • Figure 23: Plans to book a holiday in the next three months, January-November 2016-18
                                                                            • A no-deal Brexit would make overseas travel less seamless
                                                                              • Tourism sector deal could put the UK as a travel destination more firmly on the map
                                                                                • Data breaches impact trust people have in sharing data
                                                                                • Companies and Brands – What You Need to Know

                                                                                  • Thomas Cook’s #noplaceforplastic campaign
                                                                                    • Hurtigruten plans to use dead fish as fuel for its cruise ships
                                                                                      • Air France-KLM looks to blockchain technology
                                                                                        • Skyscanner launched a booking feature for domestic train travel
                                                                                          • Virgin Holidays’ new travel shop in Milton Keynes is all about the experience
                                                                                          • Launch Activity and Innovation

                                                                                            • Brands are taking responsibility to fight pollution
                                                                                              • Thomas Cook’s #noplaceforplastic campaign
                                                                                                • Hurtigruten plans to use dead fish as fuel for its cruise ships
                                                                                                  • Efficiency by blockchain technology
                                                                                                    • Cathay Pacific uses blockchain technology to improve the customer experience of its rewards programme
                                                                                                      • Air France-KLM looks to blockchain technology
                                                                                                        • Innovations to make domestic train travel more appealing
                                                                                                          • Government focuses on improving train passenger experience
                                                                                                            • Skyscanner launched a booking feature for domestic train travel
                                                                                                              • Historical buildings with a modern twist
                                                                                                                • Modern Art built in a monastery and brewery
                                                                                                                  • Luxury hotel opens in former Chinese pit mine
                                                                                                                    • Figure 24: InterContinental Shanghai Wonderland Hotel in former Chinese pit mine
                                                                                                                  • Shops are turning into enjoyable experiences to attract consumers
                                                                                                                    • Virgin Holidays’ new travel shop in Milton Keynes is all about the experience
                                                                                                                      • Travel Design Lounge hosts events in its full-service bar to let consumers discover
                                                                                                                        • Figure 25: Travel Design Lounge in Omaha, Nebraska
                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                      • Holidaying participation returned to usual level in 2018
                                                                                                                        • Activity holidays in the UK popular among young travellers
                                                                                                                          • Overseas cruise holidays predominantly undertaken by older consumers but big potential among Millennials
                                                                                                                            • Online customer reviews impact destination choice of many travellers
                                                                                                                              • Multigenerational holidays appeal to almost half of holidaymakers
                                                                                                                                • Cruise sector challenged to show non-cruisers it offers good value for money
                                                                                                                                • Holiday Destinations Visited

                                                                                                                                  • Holidaying participation returned to usual level in 2018
                                                                                                                                    • Figure 26: Destinations visited on holiday in the past 12 months, 2014-18
                                                                                                                                  • Celebration travel presents a big opportunity for holiday destinations
                                                                                                                                    • Figure 27: Destinations visited on holiday in the past 12 months, by country, November 2018
                                                                                                                                • Types of Holidays Taken

                                                                                                                                  • Activity holidays in the UK popular among young travellers
                                                                                                                                    • Figure 28: Types of holiday taken in the UK, by age, November 2018
                                                                                                                                  • Overseas cruise holidays predominantly undertaken by older consumers but big potential among Millennials
                                                                                                                                    • Figure 29: Types of holiday taken abroad, by age, November 2018
                                                                                                                                • Holiday Destination Influencers

                                                                                                                                  • Online customer reviews impact destination choice of many travellers
                                                                                                                                    • Figure 30: Holiday destination influencers, November 2018
                                                                                                                                  • Physical brochures bigger influencer than social media
                                                                                                                                    • Younger generation takes the most aspects into consideration before deciding where to travel to
                                                                                                                                      • Figure 31: Holiday destination influencers, by age, November 2018
                                                                                                                                  • Holidaying Intentions

                                                                                                                                    • Holidaying remains a clear priority for Brits
                                                                                                                                      • Figure 32: Plans for holidays in the next 12 months, 2015-18
                                                                                                                                    • The market for lodging services has not yet reached its point of saturation
                                                                                                                                    • Attitudes towards Booking Holidays

                                                                                                                                      • Younger generation most open to shopping experiences
                                                                                                                                          • Figure 33: Attitudes towards booking holidays, by age, November 2018
                                                                                                                                        • Holidaymakers are comfortable with communicating via webchats
                                                                                                                                        • Multigenerational Holidays

                                                                                                                                          • Multigenerational holidays appeal to almost half of holidaymakers
                                                                                                                                            • Figure 34: Interest in multigenerational holidaying, November 2018
                                                                                                                                          • Interest in three-generation holidays highest among parents with young children
                                                                                                                                            • Figure 35: Interest in multigenerational holidaying, by gender, age and children’s age, November 2018
                                                                                                                                          • The willingness to travel overseas for a multigenerational holiday is high
                                                                                                                                            • Figure 36: Considered destinations for multigenerational holidays, November 2018
                                                                                                                                          • England most considered destination for three-generation holidays
                                                                                                                                            • Figure 37: Considered destinations for multigenerational holidays, by country, November 2018
                                                                                                                                        • Perceptions of Accommodation Types

                                                                                                                                          • Hotels are perceived as relatively convenient and luxurious but less affordable and unique
                                                                                                                                            • Figure 38: Perceptions of accommodation types, November 2018
                                                                                                                                          • Few people perceive holiday rental properties as luxurious
                                                                                                                                            • Figure 39: Perceptions of accommodation types – correspondence analysis, November 2018
                                                                                                                                          • Cruise sector challenged to show non-cruisers it offers good value for money
                                                                                                                                            • Figure 40: Perceptions of cruise ships, by cruisers and non-cruisers, November 2018
                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                            • Definitions
                                                                                                                                              • Abbreviations
                                                                                                                                                • Consumer research methodology
                                                                                                                                                  • CHAID analysis
                                                                                                                                                    • Figure 41: Interest in multigenerational holidaying – CHAID tree, November 2018
                                                                                                                                                    • Figure 42: Interest in multigenerational holidaying – CHAID table, November 2018
                                                                                                                                                  • Correspondence analysis methodology
                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                    • Volume forecast for total holidays
                                                                                                                                                      • Figure 43: Forecast volume of total holidays (domestic* and overseas) taken by UK residents, 2018-23
                                                                                                                                                    • Value forecast for total holidays
                                                                                                                                                      • Figure 44: Forecast value* of total holidays (domestic** and overseas) taken by UK residents, 2018-23
                                                                                                                                                    • Volume forecast for domestic holidays
                                                                                                                                                      • Figure 45: Forecast volume of domestic holidays taken by British residents, 2018-23
                                                                                                                                                    • Value forecast for domestic holidays
                                                                                                                                                      • Figure 46: Forecast value of domestic holidays taken by British residents, 2018-23
                                                                                                                                                    • Volume forecast for overseas holidays
                                                                                                                                                      • Figure 47: Forecast volume of overseas holidays taken by UK residents, 2018-23
                                                                                                                                                    • Value forecast for overseas holidays
                                                                                                                                                      • Figure 48: Forecast value* of overseas holidays taken by UK residents, 2018-23
                                                                                                                                                    • Forecast methodology

                                                                                                                                                    Holiday Review - UK - January 2019

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