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Description

Description

“The Thomas Cook collapse has had no impact on travellers’ faith in the package holiday market. However, many will be cautious when booking a package holiday, trusting their holidays to the hands of well-known companies that provide high quality customer experiences.”

– Marloes de Vries, Travel Analyst

This Report looks at the following areas:

  • Exploring destinations through food
  • The battle in the package holiday market heats up

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Boost in staycations in 2019
              • Moderate growth expected for staycations between 2020 and 2024
                • Figure 1: Forecast volume of domestic holidays taken by British residents (number of trips), 2014-24
              • Volume of overseas holidays declined in 2019 amid uncertainties
                • Short-term outlook for overseas holidays remains cautious
                  • Figure 2: Forecast volume of overseas holidays taken by UK residents (number of trips), 2014-24
                • Consumers saved more in 2019, putting spending levels under pressure
                  • Package holidays going strong amid Brexit uncertainties
                    • Greece and Turkey fastest-growing overseas destinations
                      • Election result had a positive impact on sterling’s value
                        • Companies and brands
                          • easyJet launches its new holiday business
                            • Jet2holidays launches VIBE targeting Millennials
                              • The consumer
                                • Holiday participation remained stable amid Brexit uncertainties
                                  • Figure 3: Destinations visited on holiday in the past 12 months, November 2018 vs November 2019
                                • City breaks most undertaken holiday type in the UK
                                  • Figure 4: Types of holiday taken in the UK and overseas, November 2019
                                • Package holidays set to retain appeal for travellers’ main holiday
                                  • Figure 5: Likely booking method for main holiday in the next 12 months, November 2019
                                • Holidaymakers plan to take more holidays than last year
                                  • Previous experience leading factor when choosing a package holiday provider
                                    • Figure 6: Factors influencing choice of package holiday provider, by age, November 2019
                                  • Brexit and company closures instil caution among holidaymakers
                                    • Figure 7: Attitudes towards booking holidays, November 2019
                                  • Local food and drink has great potential to put destinations on the map
                                    • High demand for food experiences among the younger generation
                                      • Figure 8: Interest in culinary experiences, by age, November 2019
                                    • What we think
                                    • Issues and Insights

                                      • Exploring destinations through food
                                        • The facts
                                          • The implications
                                            • The battle in the package holiday market heats up
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Staycations support overall growth in holiday volume in 2019
                                                    • Moderate growth expected for staycations between 2020 and 2024
                                                      • Short-term outlook for overseas holidays remains cautious
                                                        • Greece and Turkey fastest-growing overseas destinations
                                                          • Package holidays going strong amid Brexit uncertainties
                                                          • Market Size and Forecast - Total

                                                            • Staycations support overall growth in holiday volume in 2019
                                                              • Figure 9: Forecast volume and value* of domestic** and overseas holidays taken by UK residents, 2014-24
                                                            • Volume of holidays in 2020 will grow at a slightly faster pace than in 2019
                                                              • Figure 10: Forecast volume of domestic* and overseas holidays taken by UK residents (number of trips), 2014-24
                                                              • Figure 11: Forecast value* of domestic** and overseas holidays taken by UK residents, 2014-24
                                                            • Forecast methodology
                                                            • Market Size and Forecast - Domestic

                                                              • Boost in staycations in 2019
                                                                • Figure 12: Forecast volume and value of domestic holidays taken by British residents, 2014-24
                                                              • Moderate growth expected for staycations between 2020 and 2024
                                                                • Figure 13: Forecast volume of domestic holidays taken by British residents (number of trips), 2014-24
                                                                • Figure 14: Forecast value of domestic holidays taken by British residents, 2014-24
                                                              • Forecast methodology
                                                              • Market Size and Forecast - Overseas

                                                                • Volume of overseas holidays declined in 2019 amid uncertainties
                                                                  • Figure 15: Forecast volume and value* of overseas holidays taken by UK residents, 2014-24
                                                                • Short-term outlook for overseas holidays remains cautious
                                                                  • Figure 16: Forecast volume of overseas holidays taken by UK residents (number of trips), 2014-24
                                                                • Forecast methodology
                                                                • Market Segmentation

                                                                  • Demand for shorter breaks continues to increase
                                                                    • Figure 18: Volume for overseas holidays and domestic holidays, by length of stay, 2015-18
                                                                  • Staycations more likely to benefit from the UK’s ageing population
                                                                    • Figure 19: Volume, nights and spend for overseas holidays and domestic holidays, by age, 2018
                                                                  • Package holidays going strong amid Brexit uncertainties
                                                                    • Figure 20: UK volume of overseas package and independent holidays, 2015-18
                                                                  • Greece and Turkey fastest-growing overseas destinations
                                                                    • Figure 21: Top 10 overseas holiday destinations for UK holidaymakers, H1 2017-H1 2019
                                                                • Market Drivers

                                                                  • Consumers saved more in 2019, putting spending levels under pressure
                                                                    • Figure 22: Added to savings in the past three months, 2018 versus 2019
                                                                  • Timing of Brexit could delay holiday bookings
                                                                    • Figure 23: Booked a holiday in the past three months versus plans to book a holiday in the next three months, November 2018 versus November 2019
                                                                  • Election result had a positive impact on sterling’s value
                                                                    • Figure 24: Pound versus euro and US dollar, 1 April 2016-31 December 2019
                                                                • Companies and Brands – What You Need to Know

                                                                  • easyJet launches its new holiday business
                                                                    • Jet2holidays launches VIBE targeting Millennials
                                                                      • Train operators Eurostar and Thalys have proposed a merger
                                                                        • British Airways uses AI and video technology to improve punctuality
                                                                          • High potential to capture market share following Thomas Cook collapse
                                                                          • Launch Activity and Innovation

                                                                            • New launches in the package holiday market
                                                                              • easyJet launches its new holiday business
                                                                                • Jet2holidays launches VIBE targeting Millennials
                                                                                  • Train operators are increasing their focus on the holiday market
                                                                                    • Night trains are being re-introduced
                                                                                      • Train operators Eurostar and Thalys have proposed a merger
                                                                                        • New AI innovations to increase efficiency
                                                                                          • British Airways uses AI and video technology to improve punctuality
                                                                                            • TUI uses AI to help answer client queries
                                                                                              • Travel brands are improving their sustainable practices
                                                                                                • Intrepid Travel Group committed to be climate positive by 2020
                                                                                                  • TUI launches ‘Big Up Small Business’ initiative to support local companies
                                                                                                  • Brand Usage and Perceptions – Package Holiday Providers

                                                                                                    • High potential to capture market share following Thomas Cook collapse
                                                                                                        • Figure 25: Key metrics for selected brands, April 2019
                                                                                                      • TUI and Jet2holidays look well positioned to appeal to former Thomas Cook customers
                                                                                                        • Figure 26: Attitudes of ‘committed’ Thomas Cook customers, by brand, April 2019
                                                                                                    • The Consumer – What You Need to Know

                                                                                                      • Holiday participation remained stable amid Brexit uncertainties
                                                                                                        • City breaks most undertaken holiday type in the UK
                                                                                                          • Package holidays set to retain appeal for travellers’ main holiday
                                                                                                            • Younger generation more likely to rely on customer reviews
                                                                                                              • Brexit and company closures instil caution among holidaymakers
                                                                                                                • Local food and drink has great potential to put destinations on the map
                                                                                                                  • High demand for food experiences among the younger generation
                                                                                                                  • Holiday Destinations Visited

                                                                                                                    • Holiday participation remained stable amid Brexit uncertainties
                                                                                                                      • Figure 27: Destinations visited on holiday in the past 12 months, November 2018 vs November 2019
                                                                                                                    • Highest participation levels in holidays to England and Spain
                                                                                                                      • Figure 28: Destinations visited on holiday in the past 12 months, by country, November 2018 vs November 2019
                                                                                                                  • Types of Holidays Taken

                                                                                                                    • City breaks most undertaken holiday type in the UK
                                                                                                                      • Figure 29: Types of holiday taken in the UK and overseas, November 2019
                                                                                                                  • Holidaying Intentions

                                                                                                                    • Package holidays set to retain appeal for travellers’ main holiday
                                                                                                                      • Figure 30: Likely booking method for main holiday in the next 12 months, November 2019
                                                                                                                    • Holidaymakers plan to take more holidays than last year
                                                                                                                      • Figure 31: Plans for all holidays in the next 12 months, by frequency, November 2019
                                                                                                                  • Factors Influencing Choice of Package Holiday Provider

                                                                                                                    • Previous experience leading factor when choosing a package holiday provider
                                                                                                                      • Figure 32: Factors influencing choice of package holiday provider, November 2019
                                                                                                                    • Younger generation more likely to rely on customer reviews
                                                                                                                      • Figure 33: Factors influencing choice of package holiday provider, by age, November 2019
                                                                                                                  • Consumer Sentiment towards Booking Holidays

                                                                                                                    • Brexit and company closures instil caution among holidaymakers
                                                                                                                        • Figure 34: Attitudes towards booking holidays, November 2019
                                                                                                                      • Younger generation and families with children more likely to be cautious
                                                                                                                          • Figure 35: Attitudes towards booking holidays following the collapse of some travel companies, by demographics, November 2019
                                                                                                                      • Food and Drink Tourism

                                                                                                                        • Local food and drink has great potential to put destinations on the map
                                                                                                                          • Figure 36: Influence of local food and drink on the destination choice, domestic versus overseas, November 2019
                                                                                                                        • High demand for food experiences among the younger generation
                                                                                                                          • Figure 37: Interest in culinary experiences, by age, November 2019
                                                                                                                        • Food and drink more likely to impact destination choice of male urban citizens aged 16-44
                                                                                                                          • Figure 38: Influence of local food and drink in overseas destination choice, CHAID analysis, November 2019
                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                          • Abbreviations
                                                                                                                            • Consumer research methodology
                                                                                                                              • Chaid analysis methodology
                                                                                                                                • Figure 39: CHAID analysis – Table output, November 2019
                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                              • Volume forecast for total holidays
                                                                                                                                • Figure 40: Forecast volume of total holidays (domestic* and overseas) taken by UK residents, 2019-24
                                                                                                                              • Value forecast for total holidays
                                                                                                                                • Figure 41: Forecast value* of total holidays (domestic** and overseas) taken by UK residents, 2019-24
                                                                                                                              • Volume forecast for domestic holidays
                                                                                                                                • Figure 42: Forecast volume of domestic holidays taken by British residents, 2019-24
                                                                                                                              • Value forecast for domestic holidays
                                                                                                                                • Figure 43: Forecast value of domestic holidays taken by British residents, 2019-24
                                                                                                                              • Volume forecast for overseas holidays
                                                                                                                                • Figure 44: Forecast volume of overseas holidays taken by UK residents, 2019-24
                                                                                                                              • Value forecast for overseas holidays
                                                                                                                                • Figure 45: Forecast value* of overseas holidays taken by UK residents, 2019-24
                                                                                                                              • Forecast methodology

                                                                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                              • Market

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                                                                                                                              • Consumer

                                                                                                                                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                              • Brand/Company

                                                                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                              • Data

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                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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