Holidays on the Internet - UK - April 2012
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“Online travel-based resources or booking facilities need to offer a dedicated mobile experience in order to ensure that they maintain market share over 2012 and 2013, as browsing from mobile devices becomes more frequent both at home and abroad. Creating an online presence that consumers can return to with reviews and comments post-holiday will ensure long-term patronage and help with a strong, persistent brand identity.”
– Samuel Gee, Technology Analyst
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