Holidays to France - UK - February 2009
The overseas holiday market is set to contract in 2009 as current economic conditions cause consumers to make cutbacks. France, however, remains on a growth curve after several years of declining popularity. City and short breaks are increasingly popular as holidaymakers head for France for a quick-fix getaway. This report looks at the appeal of the country and why its popularity is currently undiminished.
The unifying theme of this investigation is the performance of France as a holiday destination and how it remains one of the UK public’s favourite places to go on holiday. France competes with the domestic holiday market as well as other choices overseas and, with the rising cost of the euro, is a more expensive option at the start of 2009 than it has been since the turn of the millennium. So how does it retain its appeal?
The report covers the following key issues:
Who the target holidaymakers are and who will visit the country in future
Whether the proximity of France is a help or a hindrance to its appeal
How France will perform in the prevailing economic conditions
The effect of ‘slow travel’ modes and improved rail links – are people switching to train travel?
How France capitalises on the changing patterns of holiday time taken
How the country can act to encourage visits now rather than defer holidays
The impact of rising holiday costs as a result of the euro exchange rate
Long-haul destinations and whether they are a threat to the market.
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