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Description

Description

“Growing rail connectivity, along with the country’s low reliance on fossil fuels for its electricity, offers the opportunity to position France as a low-carbon holiday choice in the era of climate emergency and ‘flight shame’.”
– John Worthington, Senior Analyst

This report looks at the following areas:

  • ‘Beyond the beach’ packages
  • Stress-free France
  • New generation foodie travel

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Trips to France fell in 2019 as consumers turned to value packages in the Med
              • Long-term volumes have declined but spending has increased
                • Coronavirus likely to impact on market in 2020
                  • Figure 1: Forecast of holidays to France, by volume, 2014-24
                  • Figure 2: Forecast of holidays to France, by value*, 2014-24
                • Companies and brands
                  • Transport developments can open new opportunities
                    • The consumer
                      • Consumer penetration remains flat at 21% of adults
                        • Figure 3: Experience of holidaying in France, November 2015-November 2019
                      • North East has seen a rise in visits
                        • Figure 4: Regions of France visited for a holiday, November 2019
                      • Surge in visits to French cities
                        • Figure 5: Types of holiday taken in France, November 2017 and November 2019
                      • Mid-market hotels and Airbnb have increased market share
                        • Figure 6: Types of holiday accommodation used in France, November 2017 and November 2019
                      • Solo travellers head to French cities
                        • Figure 7: Main attractions of a holiday in France, November 2019
                      • Lapsed visitors are most likely to see France as expensive
                        • Figure 8: Perceptions of France as a holiday destination, November 2019
                      • Rail travel on track for success
                        • Figure 9: Holiday opportunities in France, November 2019
                      • What we think
                      • Issues and Insights

                        • ‘Beyond the beach’ packages
                          • The facts
                            • The implications
                              • Stress-free France
                                • The facts
                                  • The implications
                                    • New generation foodie travel
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Holidays to France fell in 2019 as consumers switched to package holidays
                                            • Italy has taken market share from France
                                              • Long-term volumes have declined but spending has grown
                                                • Coronavirus uncertainty
                                                  • Lucrative short break market is buoyant in France
                                                    • Tunnel crossings have seen an upward trend in the past two years
                                                      • New travel possibilities ahead
                                                      • Market Size and Forecast

                                                        • Holidays to France dipped in 2019 as consumers switched to value packages
                                                          • Figure 10: Holidays to France market, by volume and value, 2014-24
                                                        • Volume has declined in the long term but spending has risen
                                                          • Forecast
                                                            • Figure 11: Forecast of holidays to France, by volume, 2014-24
                                                            • Figure 12: Forecast of holidays to France, by value*, 2014-24
                                                        • Market Segmentation

                                                          • France saw package surge in 2019
                                                            • Figure 13: Volume of holidays to France, independently booked versus package trips, 2014-19
                                                          • Tunnel crossings have performed better than air travel over the past two years
                                                            • Figure 14: Volume of holidays to France, by mode of travel, 2014-19
                                                          • High-spending short breakers
                                                            • Figure 15: Holidays to France, by volume, value, number of nights and average spend per night/day, by trip duration, 2018
                                                          • Spend per trip increases with age
                                                            • Figure 16: Volume, value and average spend per night/day of holidays to France, by age, 2018
                                                          • Family drift
                                                            • Figure 17: Percentage volume of holidays to France, by age, 2014-18
                                                        • Market Background

                                                          • As one chapter of uncertainty closes another opens
                                                            • Travel has been robust despite challenges…
                                                              • …but coronavirus poses a serious and escalating threat
                                                                • Figure 18: Domestic and overseas holiday volume and expenditure, 2014-19
                                                              • Swing towards packages on the Eastern Med
                                                                • Independent travel destinations struggled in 2019
                                                                  • The challenge from Italy has grown in recent years
                                                                    • Figure 19: Top 10 overseas holiday destinations, by number of trips, 2014-18 and estimated annual change for 2018-19
                                                                  • Pound has risen in early 2020 but further volatility is likely
                                                                    • Figure 20: Spot exchange rate, Pound Sterling vs euro and US$, June 2016-February 2020
                                                                  • Resort prices have dropped in France and risen in Italy over the past two years
                                                                    • Figure 21: Holiday costs* for a selection of European resorts, 2016-20
                                                                  • ‘Secondary cities’ in France offer good value
                                                                    • Figure 22: City break costs for a selection of European cities*, 2016-19
                                                                  • New air connectivity for 2020
                                                                    • French driving costs have risen
                                                                      • Figure 23: Motoring costs per 1,000 miles, 2016-19
                                                                    • French HS rail network is growing
                                                                      • New Eurostar developments
                                                                        • Electric France can be the green destination of choice
                                                                          • New generation of ferries
                                                                            • Atout France’s priorities for UK market
                                                                            • Companies and Brands – What You Need to Know

                                                                              • Green holidays and gastro-touring
                                                                                • La Samaritaine re-opens
                                                                                  • France’s highest hotel
                                                                                    • Parc Asterix and Disneyland developments
                                                                                      • Major new British war memorial
                                                                                        • Paddock brings new shopping & leisure opportunities to capital
                                                                                          • Paris afloat
                                                                                            • Challenge France
                                                                                            • Launch Activity and Innovation

                                                                                              • Green & gastro France
                                                                                                • Height of luxury
                                                                                                  • Theme park developments
                                                                                                    • History & culture
                                                                                                      • Parisian Brooklyn
                                                                                                        • Floating Paris
                                                                                                          • Active challenge
                                                                                                          • The Consumer – What You Need to Know

                                                                                                            • One in five adults have visited France in the past five years
                                                                                                              • Almost half of visitors go to Paris and the North East has seen a rise over the past two years
                                                                                                                • City breaks are up 11 percentage points over the past two years
                                                                                                                  • Mid-market hotel and Airbnb growth
                                                                                                                    • Gastro-touring has big potential
                                                                                                                      • Cost perceptions are a key barrier to attracting lapsed visitors
                                                                                                                        • Fly-free holidays by train
                                                                                                                        • Experience of Holidaying in France

                                                                                                                          • Trips numbers have fluctuated but the underlying consumer trend has been flat
                                                                                                                            • Figure 24: Experience of holidaying in France, November 2015-November 2019
                                                                                                                          • France versus Spain versus Italy demographics
                                                                                                                              • Figure 25: Demographic profile of those who have taken holidays to France, Spain and Italy in the past five years, November 2019
                                                                                                                              • Figure 26: Regional residence profile of those in Great Britain who have taken holidays to France, Spain and Italy in the past five years, November 2019
                                                                                                                            • Potential interest is high but competition is strong
                                                                                                                              • Figure 27: Interest in visiting France on holiday in future, November 2017 and November 2019
                                                                                                                          • Regions of France Visited on Holiday

                                                                                                                            • North East has risen, South of France has fallen
                                                                                                                              • Figure 28: Regions of France visited for a holiday, November 2017 and November 2019
                                                                                                                          • Types of Holiday Taken in France

                                                                                                                            • Surge in French city breaks
                                                                                                                              • One in six visitors take a coastal holiday
                                                                                                                                • Active/hobby breaks have risen
                                                                                                                                  • Figure 29: Types of holiday taken in France, November 2017 and November 2019
                                                                                                                                • Holiday type demographics
                                                                                                                                • French Holiday Accommodation

                                                                                                                                  • Mid-market hotels and Airbnb are the main accommodation trends
                                                                                                                                      • Figure 30: Types of holiday accommodation used in France, November 2017 and November 2019
                                                                                                                                  • Attractions and Perceptions of France

                                                                                                                                    • Gastronomy is still the biggest draw for France
                                                                                                                                      • Cities for solos
                                                                                                                                        • Figure 31: Main attractions of a holiday in France, November 2019
                                                                                                                                      • Flight guilt could benefit France
                                                                                                                                        • Car travel is less of an attraction for younger generations
                                                                                                                                          • ‘Expensive’ is the most popular association with France
                                                                                                                                              • Figure 32: Perceptions of France as a holiday destination, November 2019
                                                                                                                                          • Holidays to France – Opportunities

                                                                                                                                            • Age of rail
                                                                                                                                              • Gastro-touring holidays are popular…
                                                                                                                                                • …but France may need to develop a more flexitarian foodie offer
                                                                                                                                                  • Figure 33: Holiday opportunities in France, November 2019
                                                                                                                                                • Family touring packages
                                                                                                                                                  • Thrill of the live
                                                                                                                                                    • Well France
                                                                                                                                                      • Cycling holiday potential
                                                                                                                                                        • Elixir of youth
                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                            • Definitions
                                                                                                                                                              • Abbreviations
                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                • Appendix – Market Size and Forecast

                                                                                                                                                                    • Figure 34: Holidays to France, volume forecast, 2019-24
                                                                                                                                                                    • Figure 35: Holidays to France, value* forecast, 2019-24

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