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Description

Description

“Mintel’s consumer research shows that greater product diversification would not only be in accordance with Spanish tourism’s long-term goals, but would also meet rising demand for the ‘Real Spain’ and generate new, higher margin, commercial opportunities.”
– John Worthington, Senior Analyst

This Report discusses the following key topics:

  • Baby Boomers are key to raising traveller spend
  • Millennials are the most experimental visitors
  • ‘Real Spain’ expertise could be a selling-point for high street travel shops

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • Holidays to Spain reach record high
            • Figure 1: Forecast volume of holidays to Spain, 2011-21
          • Spain’s reputation as a ‘value brand’ can be a mixed blessing
            • Figure 2: Holiday resort costs* in selected destinations, 2017
          • Budget air travel a key catalyst
            • Rising consumer loyalty offers opportunities
              • Figure 3: Holidays taken in Spain in the past five years, October 2016
            • Beyond Barcelona
              • Figure 4: Holiday types taken in Spain in the past five years, October 2016
            • City break sector can also help to spread seasonal load
              • Figure 5: Month of booking and travel for last holiday in Spain, October 2016
            • Interest in exploring the ‘Real Spain’ is strong
              • Figure 6: Important elements of a holiday in Spain, October 2016
            • What we think
            • Issues and Insights

              • Baby Boomers are key to raising traveller spend
                • The facts
                  • The implications
                    • Millennials are the most experimental visitors
                      • The facts
                        • The implications
                          • ‘Real Spain’ expertise could be a selling-point for high street travel shops
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Record high
                                  • But growth expected to slow in 2017
                                    • All-inclusive push
                                      • One million short breakers
                                        • Twin-pronged approach
                                          • Italy’s rise indicates potential for upmarket holidays to Spain
                                            • Value for money Spain
                                              • But value perception can be double-edged
                                                • Motoring costs have dropped
                                                • Market Size and Forecast

                                                  • Spain benefits from ‘borrowed tourists’
                                                      • Figure 7: Volume and value of holidays to Spain, 2011-21
                                                      • Figure 8: Forecast volume of holidays to Spain, 2011-21
                                                      • Figure 9: Forecast value* of holidays to Spain, 2011-21
                                                    • The impact of the EU referendum vote
                                                        • Figure 10: Alternative market scenarios for the post-Brexit holidays to Spain market, by total value^, 2016-21
                                                        • Figure 11: Detailed post-Brexit scenarios for the post-Brexit holidays to Spain market, by total value^, 2016-21
                                                    • Segment Performance

                                                      • Package revival but all-inclusive trend brings challenges
                                                        • Figure 12: Package holidays versus independent holidays to Spain, by volume, 2011-16
                                                      • Short breaks up by 48% in past five years
                                                        • Figure 13: Holidays to Spain, volume by duration, 2011-16
                                                      • Slow boat to Spain
                                                        • Figure 14: Holidays to Spain, volume by mode of travel (air, sea, tunnel), 2011-16
                                                      • Value of the mature market
                                                        • Figure 15: Volume and value of visits to Spain by UK residents, by age, 2015
                                                      • Canaries and Balearics dominate
                                                        • Figure 16: UK holiday visitors to Spain, volume by leading regions, December 2015-November 2016
                                                    • Market Background

                                                      • Consumers remain upbeat but economy enters uncharted waters
                                                        • Overseas travel outlook
                                                          • Figure 17: Domestic and overseas holiday volume and expenditure, 2011-16
                                                          • Figure 18: Top 20 overseas holiday destinations, by number of trips, 2011-16
                                                        • Travellers likely to become more currency-conscious
                                                          • Figure 19: Annual average exchange rates, GBP versus euro and US Dollar, 2011-January 2017
                                                        • Spain is third cheapest for holiday costs
                                                            • Figure 20: Worldwide holiday resort costs*, 2014-17
                                                          • Oil prices gradually rising
                                                            • Figure 21: Brent crude spot oil price (US$ per barrel), January 2014-January 2017
                                                          • But Spain offers good value for motorists
                                                            • Figure 22: Holiday motoring costs by leading European destinations, 2016
                                                            • Figure 23: Holiday motoring costs by leading European destinations, as at 9 January 2017
                                                            • Figure 24: Holiday car hire usage abroad in the past three years, by destination visited, March 2016
                                                          • New airline routes to Spain
                                                              • Figure 25: New airline routes between the UK and Spain launched in 2016
                                                              • Figure 26: Selected new airline routes between the UK and Spain to be launched in 2017
                                                            • Threat of ‘overtourism’
                                                            • Launch Activity – What You Need to Know

                                                              • New routes help to open up Green Spain
                                                                • TUI expanding its resort brand concepts
                                                                  • Casa Cook aims to re-invent classic beach resort for Millennials
                                                                    • Major new theme park development
                                                                      • Off the beaten track
                                                                        • Sports participation breaks
                                                                        • Launch Activity and Innovation

                                                                          • Big two tour ops develop their bespoke brands
                                                                            • Ferrari Land offers opportunities in family short break segment
                                                                              • Special interest Spain
                                                                                • Pokémon city tours
                                                                                • The Consumer – What You Need to Know

                                                                                  • London calling
                                                                                    • Lapsed Boomers
                                                                                      • Virtual cities
                                                                                        • Boomer luxury opportunity
                                                                                          • Key booking windows
                                                                                            • Potential for diversification
                                                                                              • Safety and value for money are key messages – But dull?
                                                                                              • Experience of Holidaying in Spain

                                                                                                • Rise in frequency of visits
                                                                                                  • Figure 27: Holidays taken in Spain in the past five years, October 2016
                                                                                                • Current/recent visitors
                                                                                                  • Figure 28: Socio-economic profile of adults who have holidayed in Spain in the past five years, October 2016
                                                                                                  • Figure 29: Financial situation profile of adults who have holidayed in Spain in the past five years, October 2016
                                                                                                  • Figure 30: Generational profile of adults who have holidayed in Spain in the past five years, October 2016
                                                                                                  • Figure 31: Regional profile of adults who have holidayed in Spain in the past five years, October 2016
                                                                                                • Lapsed visitors
                                                                                                  • New potentials
                                                                                                  • Types of Holiday Taken in Spain

                                                                                                    • Spain’s challenge
                                                                                                      • City breaks offer best opportunity for diversification
                                                                                                        • Niche holidays to Spain
                                                                                                          • Figure 32: Holiday types taken in Spain in the past five years, October 2016
                                                                                                        • Londoners are adventurous city breakers
                                                                                                          • Figure 33: Repertoire of holiday types taken in Spain in the past five years, October 2016
                                                                                                        • Millennials are more experimental travellers
                                                                                                        • Types of Holiday Accommodation Used in Spain

                                                                                                          • Magaluf leads upmarket shift
                                                                                                            • But luxury sector has room to expand
                                                                                                              • Figure 34: Accommodation used for holidays in Spain in the past five years, October 2016
                                                                                                            • High value property rental market
                                                                                                            • Booking Holidays in Spain

                                                                                                              • Half of all holidays taken in one quarter of the year
                                                                                                                • Figure 35: Month of booking and travel for last holiday in Spain, October 2016
                                                                                                              • OTAs are most popular booking channel
                                                                                                                • Figure 36: Method of booking last holiday in Spain, October 2016
                                                                                                                • Figure 37: Method of booking last holiday in Spain, by age group, October 2016
                                                                                                            • Attractions of Visiting Spain

                                                                                                              • Gastronomy, culture and authenticity can drive diversification
                                                                                                                  • Figure 38: Important elements of a holiday in Spain, October 2016
                                                                                                                  • Figure 39: Important elements of a holiday in Spain, by experience of holidaying in Spain, October 2016
                                                                                                                • Londoners show thirst for novelty
                                                                                                                • Attitudes towards Holidaying in Spain

                                                                                                                  • Majority in support of eco-tax
                                                                                                                    • Figure 40: Opinions on new Balearic Islands 'tourist tax', October 2016
                                                                                                                  • Consumers keen to explore beyond the beach
                                                                                                                    • Safety first
                                                                                                                      • Young adults and C2DE families most likely to be deterred by weak Pound
                                                                                                                          • Figure 41: Attitudes towards holidays in Spain, October 2016
                                                                                                                        • ‘Too many Brits’ for affluent cosmopolitans
                                                                                                                          • More of an edge needed for Millennials
                                                                                                                          • Appendix

                                                                                                                            • Definitions
                                                                                                                              • Abbreviations

                                                                                                                              About the report

                                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                              • The Consumer

                                                                                                                                What They Want. Why They Want It.

                                                                                                                              • The Competitors

                                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                                              • The Market

                                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                              • The Innovations

                                                                                                                                New Ideas. New Products. New Potential.

                                                                                                                              • The Opportunities

                                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                                              • The Trends

                                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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