Holidays to Spain - UK - May 2014
“Spain has become such a popular place to visit among British tourists that it is now starting to be perceived as an unimaginative destination. In order to refresh Spain’s image as a holiday destination, travel companies can focus more on promoting what can be considered lesser known, and thus more original, Spanish holiday destinations and holiday types.”
– Matt King, Head of Leisure, Tourism, Tech & Media Research
- How can Spain reinvigorate its image as an original holiday destination?
- How will the rising popularity of private holiday rentals impact the market?
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