“The challenge for home, auto and travel insurers is multi-faceted, with bottom-line results relying on factors such as attracting new customers. Making insurance easier to purchase by simplifying insurance language and providing consumers with easy step-by-step procedures online, along with allowing consumers to choose what coverage suits their needs, will allow for the greater chance of affinity and increased usage from under-penetrated demographics.”
– Andrew Zmijak, Research Analyst, Consumer Behaviour and Social Media
The report focuses on the following:
- Usage-based insurance transforming the landscape of auto insurance in Canada
- Reaching the disengaged consumer
- Gaining trust key to consumer loyalty
- Increasing ownership of travel insurance
Canada’s population is aging, with significant growth in the over-65 population expected in the coming years. Demand for homeowners, auto/motorcycle and travel insurance products are set to continue rising, supported by a relatively stable economy, immigration into Canada and the rising net worth of Canadian households.
Auto insurance is mandatory in Canada and although a few of the provinces have government-owned auto insurance providers, the market for auto insurance is expected to be steady. Similarly, a strong housing market should ensure robust demand for products such as homeowners and mortgage insurance. Although brokers continue to be the predominant channel for most insurance products, there is plenty of scope for using mobile applications to sell short-term insurance solutions and individualized products, especially in the travel insurance category.
This report covers the drivers of the home, auto and travel insurance market in Canada and contains consumer data relating to ownership, choice of provider, purchase channel, choice factors, renewal behaviour and attitudes towards insurance purchase.
This report covers the ownership of and the factors that influence the purchase of major personal homeowners, auto/motorcycle, and travel insurance products.
Business and commercial insurance products and solutions are excluded. Provincial government run insurance organizations are excluded from the study, as the focus of the report is on personal insurance products and services from the private sector.