Home Baking - UK - February 2020
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“Home baking remains popular in the UK, linked to the main reasons for home baking being enduring, but growth in sales is being held back by most people not baking very frequently. Products offering easy shortcuts continue to be an opportunity for brands, given that lack of time and skills are barriers to baking, while tapping into the importance home bakers attach to a professional finish will help to add value to the market.”
- Richard Caines, Senior Food & Drink Analyst
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