Home Baking - UK - October 2012
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“The economic downturn may have kick started the revival of baking, as consumers started to prioritise home-based activities as part of their efforts to cut costs. However, it is clear from the enthusiasm of young, aspiring bakers that this has become much more than a means of economising. The finding that most bakers are keen to develop their culinary skills opens up real opportunities for brands to capitalise on.”
– Emma Clifford, Senior Food and Drink Analyst
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