Home Baking - US - January 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Strong growth in the $12 billion home baking industry at FDMx in 2008 and 2009 slowed to a halt in 2010 and 2011. Similarly, strong growth in consumer interest in home baking waned slightly in the period, having been driven in recent years in part by a desire to save money during the economic downturn. A rebounding economy that frees consumers from the need to prepare food at home, competition from in-store bakeries (ISBs) and alternative markets, as well as a growing consumer interest in healthy eating challenge sales.
Product innovation and targeted outreach is necessary to stimulate market interest and retain consumers through the economy’s ups and downs.
This report aims to help companies that compete in this sector make informed decisions in marketing messages, launch new products that are on trend, as well as identify strategies that can help invigorate sales.
Some key aspects covered in the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.