Home Buying Process - US - May 2019
Covered in this report
This report analyzes behaviors and attitudes towards buying a home, including the number of homes visited, home buying preferences and lifestyle priorities.
For the purposes of this report, “home” is used to mean any dwelling – apartment, condominium, house or mobile home.
"Nearly two thirds of US consumers own single-family homes, and just more than half of home buyers are going through the buying process for the first time. Most consumers visited between 1-5 homes in person, but could be “visiting” hundreds more online. With the advent of online home searches, consumers are almost overwhelmed with the sheer number of homes they could choose. Brands and real estate firms hoping to maintain in-person relationships with their customers must add value beyond just the home search."
– Jennifer White Boehm, Associate Director - Financial Services & Automotive
This report examines the following issues:
- the state of the housing market
- home buying preferences
- total number of homes visited
- attitudes toward home buying
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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