Home Decor Retailing: Incl Impact of COVID-19 - US - April 2020
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Prior to the pandemic, the home décor category benefitted from small but stable growth which was expected to continue. However, the COVID-19 pandemic and threat of a recession are altering that trajectory. While consumers look to limit their discretionary spending, the extended periods of time at home will create desire to improve their spaces. The primary purchasing method has currently shifted online and ecommerce retailers will help the category stay afloat in the short term. Looking ahead to the longer term, economic factors may cause consumer confidence and spending to further decline – worsening the impact on home décor retail. Over time, the market is expected to rebound and return to steady growth as employment picks back up and consumers ease back into spending more on discretionary items. Brands will continue to leverage digital channels to engage with consumers and appeal to their new sense of home and wellbeing. "
Alexis DeSalva, Retail & Apparel Analyst
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