Home Hair Color and Permanent Products - US - November 2011
The U.S. home hair coloring and permanent products market received a big boost from the sagging economy, as a number of hair coloring users shifted from costly salon services to more accessibly-priced home hair coloring. Moreover, application innovations such as foam formulations, as well as spray and stick formats have helped drive sales. In addition, women, the primary users of home hair coloring products, will see their numbers increase by 5% between 2011 and 2016. This will further boost the market in the medium term. This report provides analysis of these factors, as well as in-depth examination of the following:
- The increasing participation of Hispanics in the market, and how their high rate of usage and growing population will impact growth in the coming years
- Why the permanent segment leads the market
- The leading role of drug stores in the market, based on their reputation as a beauty care destination
- The top four home hair coloring companies, as well as selected brand strategies
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