Home Hair Color - US - November 2013
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“Functional benefits such as covering grays and long-lasting results are essential, but have also become expected in the hair coloring category. Shoppers are seeking more customized solutions for their hair coloring needs—through products developed specifically for their age, ethnicity, lifestage, or hair type.”
– Shannon Romanowski, Beauty and Personal Care Analyst
This report looks at the following areas:
The home hair color category has experienced slow growth between 2008 and 2013. Home hair color faces an increasingly competitive landscape within the category as well as competition from external sources such as salon services. Current population and economic trends could also negatively impact the category, since usage of home hair color typically declines among older and more affluent consumer groups.
However, there are growth opportunities within the home hair color market. Older respondents express high levels of interest in customized and gentle hair coloring solutions, and brands that can best align with the needs of older users could see success. In addition, tapping into younger consumers’ interest in products containing natural and organic ingredients as well as their interest in following beauty trends with hair color could boost category growth. Lastly, multicultural consumers over index usage of most hair color items, and represent a lucrative opportunity for the category.
For the purposes of this report, the home hair color market has been defined as follows:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.