Home Improvement - US - February 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
In the context of a still weak housing market and a slow recovery, the $10.5 billion DIY home improvement market has seen inflation-adjusted sales fall 21.2% since 2005. However, the need for on-going maintenance and repair, consumer interest in resource-saving products and pent-up demand are among the factors driving growth in 2010 and likely to help propel the market in 2011.
This report analyzes the home improvement market at this key moment of transition out of the recession and identifies which consumer groups and product areas will be most important for growth over the next five to 10 years. It offers up-to-date research to give insight into how best to target key demographic groups and reach out to consumers.
In addition to analyzing sales growth and key trends in major segments (paint/wall-covering, flooring, plumbing and “other” supplies and materials), this report offers insights into the activities of major players in the market. It probes branding and marketing strategies, highlighting the use of both traditional and new social media. It showcases innovative products and approaches in major segments and among key retailers. It examines “green” trends and products, analyzing these in the context of consumer attitudes, purchasing activity and future plans.
Consumer research is analyzed by major demographic groups and probes areas including:
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