Home Laundry Products - UK - August 2014
“More sophisticated versions of laundry capsules coming onto the market, such as Ariel 3in1 Pods and Persil Dual Action Capsules with liquid and powder detergent, are boosting this format’s share of the laundry detergents market. The effective removal of stains is the most important factor likely to determine product choice, but washing clothes also extends to getting rid of unseen body oil/sweat stains, killing germs, prolonging the life of garments and not causing any reaction on sensitive skin. Being able to perform these functions at low temperatures to save energy will be increasingly important, especially with the trend towards more concentrated formulations that require smaller dosing.”
– Richard Caines, Senior Household Care Analyst
This report looks at the following areas:
- Going beyond the removal of visible stains in product development
- Appeal of products that make doing the laundry easier
- Interest in fragrance and opportunities to add value to market
- Impact of attitudes towards doing the laundry on purchasing
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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