Home Meal Replacement - Canada - October 2017
"HMR’s growth reflects an increase in the importance of convenience in how Canadians get and prepare their food. This Report examines consumers’ usage and perception of HMR in the Canadian market, helping retailers identify opportunities in the space. This Report also explores what foods consumers are more likely to eat and when, and what dayparts prove more and less important to HMR. With an eye to innovation, consumers were also asked what they were interested in, their reasons for using HMR and areas that they are more likely to agree with in terms of their overall experience and expectations."
- Joel Gregoire, Senior Research Analyst – Food & Beverage
This Report discusses the following key topics:
- Food sources are becoming more fragmented
- Operational challenges impact execution
- Breakfast occasion is under-represented at HMR
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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