Home Shopping - UK - July 2012
“The days when home shopping was distinct from store shopping are over. It’s only analysts who try to make the distinction. For everyone else it is just shopping. And shopping is changing rapidly. If there is one clear message of this report it is that home shopping and store shopping are now fully integrated. Successful retailers have to be good at both. Those that are not are at a major disadvantage and many fail (eg, most recently, Clintons.)”
– Richard Perks, Director of Retail Research
Some questions answered in this report include:
- Why have the old market leaders not succeeded in the new environment?
- Is there a limit for pure plays?
- And what about all this new technology which is coming on stream?
- So how important is price?
- Isn’t it becoming rather difficult to distinguish between online and store based shopping?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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