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“The attraction of homestays is multifaceted and includes price, cultural immersion and the ability to experience a destination as a local. Although the big Web-based distribution platforms like Airbnb have great growth potential, it is unlikely that they will take business away from the established operators in the more traditional areas of homestay like student exchanges, since the needs of the customer base of the latter are quite different. Finally, there is great potential to make use of the homestay concept to temporarily increase lodging capacity in destinations hosting major events.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How can homestays be defined and what distinguishes them from other forms of tourism rental accommodation?
  • What are the various types of homestays?
  • What are the typical profiles of homestay guests and hosts?
  • What firms/organisations are the key players in the sector?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Defining homestays
        • Comparison with other types of accommodation
          • Ecological and sustainable
          • Data Sources

            • Overview

              • Tourism arrivals
                • Figure 1: Trend in tourism arrivals* in selected countries, 2012-18
              • Outlook for spending on travel and tourism
                • Figure 2: Trend in real* spending on travel & tourism worldwide, 2014-25
                • Figure 3: Trend in real* domestic spending on travel & tourism by top 10 countries, 2014-25
                • Figure 4: Trend in real* incoming receipts by top 10 countries, 2014-25
              • Homestays: market size and growth
              • Profile of the Homestay Traveller

                  • Figure 5: Homestay guests by age segment, 2014
                • Source markets
                  • Figure 6: Source markets of’s bookings, 2014
                • Top 10 cities
                  • Figure 7: Top 10 destinations by number of bookings, 2014
                • Price
                  • Figure 8: Average price per night for the top 10 global city destinations on in 2014
                • US market for homestays
                  • Figure 9: Top US cities booked overall & by US residents, 2014
                • Travel motivation
                  • Figure 10: Travel motivation of homestay guests, 2014
                  • Figure 11: Why do guests book homestays?, 2014
                • Characteristics of homestay accommodation
                  • Pets
                    • Figure 12: Top 5 pet-friendly destinations by the proportion of hosts having pets, 2014
                • Language Acquisition and Cultural Immersion

                    • Australia
                      • Australian Homestay Network (AHN)
                          • Figure 13: Weekly fees for homestays by Australian region in Australian Dollars, 2013
                        • Germany
                          • UK
                            • Britannia Student Services
                              • Britannia’s homestays
                                • Classification and locations
                                  • Figure 14: Britannia Student Services’ weekly fees by type & class of homestay accommodation, 2015
                                • US
                                  • Universal Student Housing (USH)
                                    • Example of homestay costs
                                      • Figure 15: USH’s homestay* offering for foreign students attending UCLA (US$), 2015
                                    • Airport pickup service
                                      • Figure 16: USH’s airport pickup service* for foreign students attending UCLA (US$), 2015
                                    • Matching service
                                      • Student exchanges
                                        • AFS
                                          • Student Exchange Australia New Zealand Ltd
                                            • Semester and year exchange programmes
                                              • Gap-year/school-leaver programmes
                                                • Figure 17: Student Exchange Australia New Zealand’s destinations & criteria by type of programme, 2015
                                              • Programmes for 18- to 30-year-olds
                                              • Countries Using Homestays to Promote Tourism

                                                  • Bhutan
                                                    • Canada
                                                      • Francophone homestays in the Yukon
                                                        • Client profile
                                                          • Price considerations
                                                            • Accommodation requirements
                                                              • Travel organisation
                                                                • India
                                                                  • Homestays in Coorg
                                                                    • Figure 18:’s grading scheme, 2015
                                                                  • CoorgHomestay examples
                                                                    • Malaysia
                                                                      • Over 3,500 homestays
                                                                        • Figure 19: Malaysia's official homestay network, 31 December 2014
                                                                      • Activities and attractions
                                                                        • Peru
                                                                          • Host Family Peru
                                                                            • Prices
                                                                              • Figure 20: Host Family Peru prices* for homestay accommodation, 2015
                                                                            • Spanish courses
                                                                              • Figure 21: Cost of Spanish courses organised by Host Family Peru, 2015
                                                                          • Distribution

                                                                                • A broader target market
                                                                                  • Hosts
                                                                                    • Figure 22: Age range of hosts, 2015
                                                                                  • Do the same thing with homestays as with hostels
                                                                                    • Venture funding raised
                                                                                      • An experienced team
                                                                                        • Video chat facility launched
                                                                                          • Linking guests and hosts
                                                                                            •’s first international brand campaign
                                                                                              • Competition?
                                                                                                • Promotional strategy and outlook
                                                                                                  • Outlook
                                                                                                  • What Next?

                                                                                                      • Sector to become more segmented
                                                                                                        • Towards a classification system?
                                                                                                          • ‘Pop-up’ homestays
                                                                                                            • World Meeting of Families 2015 in Philadelphia

                                                                                                            About the report

                                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                            • The Consumer

                                                                                                              What They Want. Why They Want It.

                                                                                                            • The Competitors

                                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                                            • The Market

                                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                            • The Innovations

                                                                                                              New Ideas. New Products. New Potential.

                                                                                                            • The Opportunities

                                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                                            • The Trends

                                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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