Horseracing - UK - December 2012
“Although attendances will slip back in 2012 and football continues to outperform it in the betting market, horseracing stands on the threshold of potentially another key period of its development not just as a spectator sport but as a player in the wider leisure market.
A new television deal putting all terrestrial coverage on Channel 4 creates an opportunity to develop a structured season viewers will find easier and more compelling to follow. Racecourses are able to build on earlier rounds of major capital investment with smaller-scale projects that enhance the experience of spectators, and successful central marketing initiatives are set to roll out more widely.
Threats to growth remain, however, in the fragile nature of the sport’s relations with the betting industry and its need to develop a broader range of products and platforms to attract the younger leisure pound.”
– David Walmsley, Senior Leisure Analyst
Some questions answered in this report include:
- Is 2012’s anticipated decline in racing attendances a blip or a trend?
- How can horseracing stem its long-term decline in the betting market?
- Will the absence of racing on BBC television damage the sport?
- How can racecourse facilities develop in a difficult investment climate?
- How can the sport attract new, younger audiences?
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