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Hostels in Europe - July 2013

This report provides an overview of current trends and key players in the European hostel sector, a form of transient accommodation that has existed for over a century, but which has undergone significant changes and segmentation over the last couple of decades. Hostels can be defined as a type of budget accommodation where typically guests rent a bed in a dormitory and share facilities, although there are more emerging that offer individual accommodation. Hostels encourage social interaction between guests and most provide common areas for them to mingle and socialise. Many also stage events or offer local tours to enhance their attractiveness to the nomadic bands of young adults who constitute their core customer base. Hostels are also generally located closer to city centres than comparably priced hotels, tend to have a more casual atmosphere than hotels and often promote adventure travel.

However, since hostels are shared accommodation, there is less privacy for guests, which is one reason why they are particularly suited to teenagers and young adults. Hostels also appeal to the young because they offer value for money, as well as a range of accommodation options, going from dormitories of up to 20 beds, to the aforementioned single and double rooms with en-suite bathrooms. Another major attraction offered by hostels is the opportunity for social encounters with like-minded travellers from around the world.

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Table of contents

  1. Introduction

      • Key findings
      • Data Sources

        • Overview

            • Figure 1: Population between 15-34 years of age, developing and developed countries, 2013-20
          • European hostel customer profile
            • Figure 2: Profile of travellers staying in European hostels, 2012
          • The WYSE and the young traveller market
          • Current Trends in the Hostel Market

              • Hostel market bucks recessionary trend
                • Older and higher spending
                  • Longer trips
                    • Mobile booking
                      • Destinations
                        • Capacity expansion
                          • The hostel business model
                          • Segmentation of Hostels

                              • Eco-hostels
                                • Eco-hostels in the UK
                                  • Flashpacker hostels
                                    • Haunted hostels
                                      • Luxury hostels
                                        • Party hostels
                                          • Prison hostels
                                            • Ski hostels
                                            • Hostelling Associations

                                                • Figure 3: The history of youth hostelling, 2013
                                              • Hostelling International (HI)
                                                  • Figure 4: HI membership conditions, by country, 2013
                                                • German Youth Hostel Association
                                                  • Segmentation
                                                    • Independent Holiday Hostels of Ireland
                                                      • An alliance with STAY WYSE
                                                        • Independent Hostels UK
                                                          • Hostel Risk Assessment Guide
                                                            • Scottish Independent Hostels
                                                              • Swiss Youth Hostels
                                                                • Segmentation by geographical location
                                                                  • Property configuration
                                                                    • Operating performance
                                                                      • Youth hostel associations in the UK
                                                                        • YHA investments and divestitures
                                                                          • YHA Hostelling Scotland
                                                                          • Major Hostel Chains in Europe

                                                                              • Figure 5: The nine major European hostel chains, 2013
                                                                            • A&O Hotels and Hostels
                                                                              • Figure 6: A&O Hotels and Hostels’ portfolio, 2013
                                                                              • Figure 7: Room categories in A&O properties, 2013
                                                                              • Figure 8: Services & features offered at A&O properties, 2013
                                                                            • Study trips
                                                                              • Business and conferences
                                                                                • Frequent-guest scheme
                                                                                  • Figure 9: Fixed frequent-guest scheme rates, by season, 2013
                                                                                • Equity Point Hostels
                                                                                  • Figure 10: Equity Point Hostels’ portfolio, 2013
                                                                                • Euro Hostels
                                                                                  • Generator Hostels
                                                                                    • Hip Hop Hostels
                                                                                      • Meininger Hotels
                                                                                        • Figure 11: Meininger’s number of properties, by city, 2013
                                                                                        • Figure 12: Meininger’s properties & room capacity, by city, 2013
                                                                                        • Figure 13: Meininger’s capacity & key performance indicators, 2010-13
                                                                                      • Plus Hostels
                                                                                        • PLUS Girls
                                                                                          • St Christopher’s Inns
                                                                                            • wombat’s Hostels
                                                                                              • Figure 14: Historical development of wombat’s portfolio, 2013
                                                                                              • Figure 15: wombat’s specifications for new hostels, 2013
                                                                                              • Figure 16: wombat’s turnover, 1999-2009
                                                                                              • Figure 17: wombat’s capacity & performance data, 2000-09
                                                                                            • Backpacker Network Germany
                                                                                            • Distribution

                                                                                                  • GoDashBoard
                                                                                                    • Hostelling International (HI)
                                                                                                      • Web Reservations International (WRI)
                                                                                                        • WRI hostel brands
                                                                                                              • acquired
                                                                                                                • Backpack Online
                                                                                                                  • MacBackpackers Hostels
                                                                                                                  • Revenue Management

                                                                                                                      • Dynamic pricing
                                                                                                                        • Key performance indicators
                                                                                                                          • Figure 18: Hostel revenue management KPIs, 2013
                                                                                                                        • Selling bottom up
                                                                                                                          • Distribution
                                                                                                                          • What Next?

                                                                                                                            • Consolidation and branding
                                                                                                                              • Competition with budget hotels, apartment rentals & airbnb
                                                                                                                                • airbnb

                                                                                                                                Hostels in Europe - July 2013

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