Hot and Cold Cereal: Incl Impact of COVID-19 - US - September 2020
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“With wellbeing, value and convenience top-of-mind, cereal brands have more than one path to staying relevant with shoppers. After years of declines and stagnation, the cereal category returned to sales growth in 2020 due to COVID-19. Sudden and enduring shifts in daily, especially morning, routines impacted the cereal category, with increased consumption of breakfast and other meals taking place at home. Both hot and cold cereal brands were beneficiaries, finding gains in 2020, yet the accelerated rate of growth is expected to be somewhat short-lived. Still, brands have an opportunity to turn renewed category engagement into continued residual engagement. The cereal category boasts a wide range of products with equally diverse audience, perceptions of health and even occasion indicating that there is something for everyone.”
– Kaitlin Kamp, Food and Drink Analyst
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.