Hot and Cold Cereal - US - September 2019
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"The hot and cold cereal category continues to experience consistent declines, hitting a five-year sales low of $10.3 billion in 2019 following a modest 1% decrease from 2018. The cold segment dominates cereal sales, and its performance largely influences category success or lack thereof, to no avail of hot cereal’s stability. Growth in the category will rely on moving past the breakfast occasion, embracing indulgence where applicable and holistic wellness innovation in less-indulgent segments."
- Kaitlin Kamp, Food & Drink Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.