Hot Dogs and Sausages - US - September 2014
“After experiencing minimal growth in 2012 and 2013, the hot dogs and sausages category is slated to grow 4.5% in 2014. Addressing consumer health concerns through more natural products, fresh presentations, and satisfying the need for variety through ethnic and innovative flavors has helped encourage consumers to purchase again.The hot dog and sausage category is projected to grow, but manufacturers must do more to address issues related to health, product quality, and freshness in order to enjoy more robust category sales. Consumers are also seeking a wider variety of flavors and ethnic offerings.”
– Julia Gallo-Torres, Senior Analyst, Food and Drink/Foodservice Reports
This report answers the following questions:
- Can parents learn to like hot dogs as much as their children do?
- How to make sausages more attractive to consumers?
- How do brands gain more appeal among Hispanics?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.