Hot Dogs and Sausages - US - September 2014
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“After experiencing minimal growth in 2012 and 2013, the hot dogs and sausages category is slated to grow 4.5% in 2014. Addressing consumer health concerns through more natural products, fresh presentations, and satisfying the need for variety through ethnic and innovative flavors has helped encourage consumers to purchase again.The hot dog and sausage category is projected to grow, but manufacturers must do more to address issues related to health, product quality, and freshness in order to enjoy more robust category sales. Consumers are also seeking a wider variety of flavors and ethnic offerings.”
– Julia Gallo-Torres, Senior Analyst, Food and Drink/Foodservice Reports
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