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Hot Drinks - Ireland - August 2018

“Between declining consumers prices and increased out-of-home drinking, the hot drinks market in RoI has seen its value decline, while in NI increased consumer prices have seen value sales increase slightly. Moving forward a key challenge for hot drink brands will be creating the ‘barista’ experience at home.”
– Brian O’Connor, Senior Consumer Analyst

This Report looks at the following areas:

The main types of coffee included in this Report are:

  • Standard instant (eg Nescafé, Kenco) 
  • Ground 
  • Instant cappuccino/latte/mocha 
  • Whole bean/micro-ground (eg Nescafé Azera, Kenco Millicano)
  • Decaffeinated coffee
  • Coffee pods/capsules (eg Nespresso, Dolce Gusto, Tassimo)
  • Coffee beans
  • Chilled ready to drink coffee (eg Starbucks Frappuccino).

The main types of tea included in this Report are:

  • Standard black tea bags (eg Barry’s, Lyons, Tetley)
  • Decaffeinated tea
  • Loose leaf tea
  • Speciality tea (eg Earl Grey, Lapsang Souchong)
  • Herbal tea (including green tea, floral, and fruit infusions).

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Key themes of the Report
      • Executive Summary

          • The market
            • Figure 1: Estimated value (€m) of retail sales of all hot drinks, by sector, IoI, 2017
          • Forecast
            • Figure 2: Indexed estimated value (€m) of retail sales of all hot drinks, by sector, IoI, 2013-23
          • Market factors
            • Hot drinks prices decline in RoI, increase in NI
              • Aging population to help sustain at-home usage of tea and coffee
                • Sugar tax could benefit hot drinks usage
                  • Companies and brands
                    • The consumer
                      • Standard black tea sees strong usage across all demographics
                        • Figure 3: Types of teas used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
                      • Instant coffee the most used type of coffee
                        • Figure 4: Types of coffee used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
                      • Younger consumers key users of hot chocolate
                        • Figure 5: Types of other hot drinks used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
                      • Plastic-free tea a key innovation to consumers
                        • Figure 6: Hot drinks innovations consumers would be interested in trying, NI and RoI, June 2018
                    • The Market – What You Need to Know

                      • Value growth in NI and decline in RoI fuelled by CPI
                        • Hot drinks prices decline in RoI, increase in NI
                          • Aging population to help sustain at-home usage of tea and coffee
                            • Soft drink sugar levy could benefit hot drinks
                              • Protein trend could boost milky and beef hot drinks
                              • Market Size and Segmentation

                                  • Hot drinks sales value stalls over 2017-18
                                    • Figure 7: Estimated value of retail sales of all hot drinks, IoI, NI and RoI, 2013-23
                                  • Coffee usage waning as more drink out of home
                                    • Figure 8: Estimated value of retail sales of coffee, IoI, NI and RoI, 2013-23
                                    • Figure 9: Estimated indexed value of retail coffee sales vs café and coffee shop market, IoI, NI and RoI, 2013-23
                                  • Tea sales value falls in RoI on the back of falling consumer prices
                                    • Figure 10: Estimated value of retail sales of tea and other infusions, IoI, NI and RoI, 2013-23
                                  • Sugar concerns impacting hot chocolate market
                                    • Figure 11: Estimated value of retail sales of hot chocolate and other malt hot drinks, IoI, NI and RoI, 2013-23
                                • Market Drivers

                                  • At-home hot drinks prices declining in RoI
                                    • Figure 12: Consumer price indices of hot drinks, RoI, January 2015-June 2018
                                    • Figure 13: Consumer price indices of hot drinks, RoI, Q1 2015 to Q2 2018
                                  • Aging population could be beneficial to at-home tea and coffee usage
                                    • Figure 14: Usage of standard black tea and instant coffee the last month at home and at work, by age group, NI and RoI, June 2018
                                    • Figure 15: Estimated population projections, by age group, NI and RoI, 2018, 2028 and 2038
                                  • Soft drinks sugar tax could be a benefit for hot drinks
                                    • Figure 16: Sugar content of leading sports and energy drinks and CSDs, August 2018
                                    • Figure 17: How consumers would change their drinking habits for fizzy drinks if a 24p/30c tax was introduced, NI and RoI, September 2017
                                  • Energy drinks see further restrictions, and could see hot drinks benefit
                                    • Hot milk and ‘beef tea’ drinks capitalise on the protein trend
                                      • Figure 18: Usage of products that are high in protein in the last three months, NI and RoI, February 2017
                                      • Figure 19: Top five perceived benefits of eating or drinking high-protein food and drinks, NI and RoI, February 2017
                                  • Companies and Innovations – What You Need To Know

                                    • Biodegradable materials sought for tea bags by leading operators
                                      • Leading brands seeking to highlight ethical credentials
                                        • New product development in the UK and Ireland hot drinks market increasing
                                          • Tea brands’ advantage over coffee is the element of added functionality
                                          • Who’s Innovating?

                                            • Tea is the most popular hot drink; overall new product development is increasing
                                              • Figure 20: New hot drinks products launched, by sub-category, UK and Ireland, Jan 2014-June 2018
                                              • Figure 21: New hot drinks product launches, by company, UK and Ireland, Jan 2014-June 2018
                                            • Tea brands striving for ‘naturalness’ and added functionality
                                              • Figure 22: Claims analysis of new tea products launched, UK and Ireland, Jan 2014-June 2018
                                            • Coffee brands seeking to increase their ethical credentials and striving to corner the premium market
                                              • Figure 23: Claims analysis of new coffee products launched, UK and Ireland, Jan 2014-June 2018
                                            • Vegetarian tops claims in malt & other hot beverages category, ethical claims also high
                                              • Figure 24: Claims analysis of new malt & other hot beverages product launches, UK and Ireland, Jan 2014-June 2018
                                          • Companies and Brands

                                              • Unilever
                                                • Key facts
                                                  • Product portfolio
                                                    • Brand NPD
                                                      • Recent developments
                                                        • Associated British Foods
                                                          • Key facts
                                                            • Product portfolio
                                                              • Recent developments
                                                                • Tetley
                                                                  • Key facts
                                                                    • Product portfolio
                                                                      • Brand NPD
                                                                        • Recent developments
                                                                          • Thompson’s Family Tea
                                                                            • Key facts
                                                                              • Product portfolio
                                                                                • Barry’s Tea
                                                                                  • Key facts
                                                                                    • Product portfolio
                                                                                      • Brand NPD
                                                                                        • Recent developments
                                                                                          • Bewley’s
                                                                                            • Key facts
                                                                                              • Product portfolio
                                                                                                • Recent developments
                                                                                                  • Nestlé (UK and Ireland)
                                                                                                    • Key facts
                                                                                                      • Product portfolio
                                                                                                        • Brand NPD
                                                                                                          • Recent developments
                                                                                                            • Starbucks-Nestlé partnership
                                                                                                              • Key facts
                                                                                                                • Product portfolio
                                                                                                                  • Brand NPD
                                                                                                                    • Jacobs Douwe Egberts
                                                                                                                      • Key facts
                                                                                                                        • Product portfolio
                                                                                                                          • Brand NPD
                                                                                                                            • Recent developments
                                                                                                                              • Cadbury
                                                                                                                                • Key facts
                                                                                                                                  • Product portfolio
                                                                                                                                    • Recent developments
                                                                                                                                      • Lavazza
                                                                                                                                        • Key facts
                                                                                                                                          • Product portfolio
                                                                                                                                            • Brand NPD
                                                                                                                                              • Recent developments
                                                                                                                                              • The Consumer – What You Need to Know

                                                                                                                                                • Standard black tea most used type of hot drink
                                                                                                                                                  • Irish consumers show strong instant coffee usage
                                                                                                                                                    • One in five has drunk instant hot chocolate in 2018
                                                                                                                                                      • Environmental concerns to drive product innovation
                                                                                                                                                      • Types of Tea Used

                                                                                                                                                          • Standard black tea used by two thirds of Irish consumers
                                                                                                                                                            • Figure 25: Types of teas used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
                                                                                                                                                          • Black tea sees stronger usage among NI C2DEF and RoI ABC1 consumers
                                                                                                                                                            • Figure 26: Usage of standard black tea (eg Barry's Tea, Tetley) in the last month at home and at work, by social group, NI and RoI, June 2018
                                                                                                                                                          • Green tea sees stronger usage among women
                                                                                                                                                            • Figure 27: Usage of green tea (ie plain or blended with other flavours) in the last month at home and at work, by social group, NI and RoI, June 2018
                                                                                                                                                          • Fruit teas show strong usage among young and women
                                                                                                                                                            • Figure 28: Usage of fruit tea (eg berry mix) or herbal/spice tea (including redbush/rooibos) in the last month at home and at work, by gender and age group, NI and RoI, June 2018
                                                                                                                                                          • Tea for the mind, as well as the body
                                                                                                                                                          • Types of Coffee Used

                                                                                                                                                              • Instant coffee dominates at home coffee usage
                                                                                                                                                                • Figure 29: Types of coffee used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
                                                                                                                                                              • Instant coffee sees higher usage among consumers aged 45+
                                                                                                                                                                • Figure 30: Usage of instant coffee (eg Nescafé) in the last month at home and at work, by age group, NI and RoI, June 2018
                                                                                                                                                                • Figure 31: Consumers who have visited an international coffee shop brand (eg Starbucks, Costa) in the last three months for a hot drink, snack or sandwich, by age, NI and RoI, June 2017
                                                                                                                                                              • Ground coffee more likely to be used by affluent consumers
                                                                                                                                                                • Figure 32: Usage of ground coffee in the last month at home and at work, by social class, NI and RoI, June 2018
                                                                                                                                                                • Figure 33: Espresso/filter coffee machine owned, by social class, UK, August 2017
                                                                                                                                                              • Coffee mixes appeal more to younger consumers
                                                                                                                                                                • Figure 34: Usage of coffee mixes (eg latte mix) in the last month at home and at work, by age group and work status, NI and RoI, June 2018
                                                                                                                                                            • Types of Other Hot Drinks Used

                                                                                                                                                                • Instant hot chocolate used by one in five
                                                                                                                                                                  • Figure 35: Types of other hot drinks used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
                                                                                                                                                                • High sugar sees instant hot chocolate usage declines with age
                                                                                                                                                                  • Figure 36: Usage of instant hot chocolate in the last month at home and at work, by age group, NI and RoI, June 2018
                                                                                                                                                                  • Figure 37: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2017
                                                                                                                                                              • Consumer Interest in Hot Drink Innovation

                                                                                                                                                                  • Plastic-free tea a key desire among Irish consumers
                                                                                                                                                                    • Figure 38: Hot drinks innovations consumers would be interested in trying, NI and RoI, June 2018
                                                                                                                                                                  • Plastic-free tea bags more important to women and affluent consumers
                                                                                                                                                                    • Figure 39: Consumers who would be interested in trying plastic-free tea bags, by gender and social group, NI and RoI, June 2018
                                                                                                                                                                  • Consumers want to protect the environment at source too
                                                                                                                                                                    • A third want tea with relaxing properties
                                                                                                                                                                      • Figure 40: Consumers who would be interested in trying tea with added relaxing properties, by gender, NI and RoI, June 2018
                                                                                                                                                                    • Extra dark drinking chocolate offers intense experience
                                                                                                                                                                      • Figure 41: Consumers who would be interested in trying dark hot chocolate (ie 97% dark chocolate), by age group, NI and RoI, June 2018
                                                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                    • Data sources
                                                                                                                                                                      • Generational cohort definitions
                                                                                                                                                                        • Abbreviations

                                                                                                                                                                        Hot Drinks - Ireland - August 2018

                                                                                                                                                                        £1,095.00 (Excl.Tax)